Skip to main content

Diigo Home

Salesforce Pushes Social CRM Technology -But Don't Expect Companies To Be Succ... - The Diigo Meta page

www.web-strategist.com/...be-successful-with-tools-alone - Cached - Annotated View

Bertrand Duperrin's personal annotations on this page

bertrandduperrin
Bertrandduperrin bookmarked on 2009-09-10 crm socialcrm salesforce twitter socialweb brand technology process strategy change

Salesforce launches a new set of social apps that make CRM connected to the social web. So what does it mean?

Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings.

  • Despite Salesforce’s technical announcement, this doesn’t mean success for their customers. Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change –key requirements that Salesforce is not equipped to provide.

This link has been bookmarked by 4 people . It was first bookmarked on 10 Sep 2009, by Joe Chiverton.

  • 15 Sep 09
    jesus_hoyos
    Jesus Hoyos

    salesforce.com crm socialcrm

  • 10 Sep 09
    stevenmoore
    Steven Moore

    socialcrm salesforce strategy technology brand

  • bertrandduperrin
    Bertrand Duperrin

    Salesforce launches a new set of social apps that make CRM connected to the social web. So what does it mean?

    Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings.

    crm socialcrm salesforce twitter socialweb brand technology process strategy change

    • Despite Salesforce’s technical announcement, this doesn’t mean success for their customers. Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change –key requirements that Salesforce is not equipped to provide.
  • joechiverton
    Joe Chiverton

    ITGS pp

Top Tags