This link has been bookmarked by 76 people . It was first bookmarked on 27 Apr 2009, by Maria Reyes-McDavis.
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Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising.
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- How Brands Should Prepare
- Don’t Hesitate: These changes are coming at a rapid pace, and we’re in three of these eras by end of year. Brands should prepare by factoring in these eras into their near term plans. Don’t be left behind and let competitors connect with your community before you do.
- Prepare For Transparency: People will be able to surf the web with their friends, as a result you must have a plan. Prepare for every webpage and product to be reviewed by your customers and seen by prospects –even if you choose not to participate.
- Connect with Advocates: Focus on customer advocates, they will sway over prospects, and could defend against detractors. Their opinion is trusted more than yours, and when the power shifts to community, and they start to define what products should be, they become more important than ever.
- Evolve your Enterprise Systems: Your enterprise systems will need to connect to the social web. Social networks and their partners are quickly becoming a source of customer information and lead generation beyond your CRM system. CMS systems will need to inherit social features –pressure your vendors to offer this, or find a community platform.
- Shatter your Corporate Website: In the most radical future, content will come to consumers –rather than them chasing it– prepare to fragment your corporate website and let it distribute to the social web. Let the most important information go and spread to communities where they exist; fish where the fish are.
What’s interesting isn’t this vision for the future, but what it holds in store for brands, as a result, companies should prepare by:
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Brad Davis SealSocially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.
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Martin Weigert« Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
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Jean ArmasToday’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.
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heatherdoughertyForrester prediction on the evolution of the social web. 4/27/2009
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Christophe DeschampsUn article qui décrit les étapes vers le web social proposées par Forrester : relations, fonctionnalités, colonization, contexte et commerce.
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F. R.The five eras of the social web
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Gary Warehe Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services -
Ad 2 San Diegohe Five Eras of the Social Web: \n\n 1) Era of Social Relationships: People connect to others and share\n 2) Era of Social Functionality: Social networks become like operating system\n 3) Era of Social Colonization: Every experience can now be social\n 4) Era of Social Context: Personalized and accurate content\n 5) Era of Social Commerce: Communities define future products and services
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Clare AThe Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services -
Kay Cunningham"Expect the Groundswell to continue, in which people connect to each other -rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend."
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paul lowe95
The Future of the Social Web: In Five Eras
Categories: Forrester, Future of Social Web, Social Media, Web StrategyPosted on April 27th, 2009
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this report, but to summarize what we found, in the executive summary we state: -
Shahzad Khanthis is kind of ridiculous, predicting eras like it matters. the most imortant thing is empowering the individual and giving us back a meaningful role in the network - that of an autonomous node. in short, getting tired of analysts and various commentators who look at the finger and not where it's pointing
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Adriana Lukasthis is kind of ridiculous, predicting eras like it matters. the most imortant thing is empowering the individual and giving us back a meaningful role in the network - that of an autonomous node. in short, getting tired of analysts and various commentators who look at the finger and not where it's pointing
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Doug PetersonExpect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to
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Shatter your Corporate Website: In the most radical future, content will come to consumers –rather than them chasing it– prepare to fragment your corporate website and let it distribute to the social web. Let the most important information go and spread to communities where they exist; fish where the fish are.
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Jonathan TrennGood for a blog post. Compare this with AdWeek's article on integrated media. http://www.adweek.com/aw/content_display/news/media/e3ida99bf36787f149ac416848b48365423
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Greg SaxonTake special note of #5 "Era of Social Commerce: Communities define future products and services
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Luis AlberolaForrester Research analyst framework
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A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them
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Andrew LongJeremiah Owyang presents an overview of a report by Forrester on the next five years of the social web.
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Maria Reyes-McDavisThis is exceptional information that all digital marketers using social marketing need to pay attention to. Understanding what's coming is critical to your future success.
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Gabriela GrosseckThe Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be socia
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