Four Business Opportunities for the Evolved PR Agency - The Diigo Meta page

• 20 Nov 08
  

  Christoph Schmaltz

  pr marketing evolution agency change jeremiah owyang

• 14 Nov 08
  

  Andy Brudtkuhl

  For years the Public Relations industry has ironically one of the worst reputations –esp since they are hired to look after the reputations of their own clients. Things only got worse as some brands got punk’d; the introduction of self-publishing tools that allowed anyone to connect to each other using social technologies, causing a shift in power. We’ve already talked to death about the risks and the changes that are happening to this industry, yet I’m hoping to elevate the viewpoint out of the gutter and focus on the larger opportunities –and risks at the industry level.

  social media pr web strategy

• 

  Lisa Damast

  pr pragency prindustry

• 13 Nov 08
  

  Filiberto Selvas

  Engage and not manage, facilitate and not control, relate to and not leverage.
  Extending has also other dimensions,; inside & out of the organization and the connection in between

  Social Media Influencers

  • B) Council rather than conduit: Although strategic council has
    been happening for many years, now that clients and influencers can connect
    directly, this could result in a business shift resulting in more focus on
    coaching, less on pitching. Mary Trigiani suggests the same.
  • C) Extend Social Strategy: Most firms don’t have a strategic
    response to social media across the whole firm. While the young digital natives
    may use these pervasive tools, they
    lack strategic insight, yet the immigrant executives don’t fully understand
    how these tools change the communication lines.

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