This link has been bookmarked by 15 people . It was first bookmarked on 13 Nov 2008, by Filiberto Selvas.
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20 Nov 08
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18 Nov 08
Kami Huysethe introduction of self-publishing tools that allowed anyone to connect to each other using social technologies, causing a shift in power. We’ve already talked to death about the risks and the changes that are happening to this industry, yet I’m hoping t
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15 Nov 08
Tapio LillerDas PR-Geschäft steht vor großen Herausforderungen. Jeremiah meint, es sind auch Chancen dabei.
pr socialmedia pr2.0 marketing trends media social future tips via:mento.info
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14 Nov 08
Andy BrudtkuhlFor years the Public Relations industry has ironically one of the worst reputations –esp since they are hired to look after the reputations of their own clients. Things only got worse as some brands got punk’d; the introduction of self-publishing tools that allowed anyone to connect to each other using social technologies, causing a shift in power. We’ve already talked to death about the risks and the changes that are happening to this industry, yet I’m hoping to elevate the viewpoint out of the gutter and focus on the larger opportunities –and risks at the industry level.
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13 Nov 08
Filiberto SelvasEngage and not manage, facilitate and not control, relate to and not leverage.
Extending has also other dimensions,; inside & out of the organization and the connection in between-
B) Council rather than conduit: Although strategic council has been happening for many years, now that clients and influencers can connect directly, this could result in a business shift resulting in more focus on coaching, less on pitching. Mary Trigiani suggests the same.
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C) Extend Social Strategy: Most firms don’t have a strategic response to social media across the whole firm. While the young digital natives may use these pervasive tools, they lack strategic insight, yet the immigrant executives don’t fully understand how these tools change the communication lines.
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katie moffatthoughts on how traditional PR agencies can 'survive' the threat of social media. Not sure I agree but interesting nontheless.
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Brendan CooperHow does Jeremiah managed to get it so right so often?
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