This link has been bookmarked by 12 people . It was first bookmarked on 19 May 2008, by David LaPlante.
This blog post underscores our brand strength of "practice what we preach".
blogging marketing branding strategy research selling positioning
But make sure the vendor walks the talk
So what was the problem? The problem with the Ad Agency and their Media Measurement partner was that they didn’t have ANY experience with social media, in fact, they couldn’t even show they had a blog, either work nor personal.
So how could we trust them to build a program if they weren’t walking the talk? While I’m sure there’s many firms that are smart enough to figure out social media without ever doing it, there’s a matter of experience and credibility that comes along with actually doing it.
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