All Annotations of Why Your Social Media Plan should have Success Metrics[Preview]

saved by3 people, first byPaul Gillin on 2008-01-29, last byChristian Kreutz on 2008-01-26

• on 2008-01-29 14:07:22 Pgillin
  Jeremiah Owyang proposes some possible success metrics for social media campaigns and urges people to consider "what success looks like." Some ideas:
  
  • We were able to learn something about customers we’ve never know before
  
  
  • We were able to tell our story to customers and they shared it with others
  
  
  • A blogging program where there are more customers talking back in comments than posts
  
  
  • An online community where customers are self-supporting each other and costs are reduced
  
  
  • We learn a lot from this experimental program, and pave the way for future projects, that could still be a success metric
  
  
  • We gain experience with a new way of two-way communication
  
  
  • We connect with a handful of customers like never before as they talk back and we listen
  
  
  • We learned something from customers that we didn’t know before