Why Your Social Media Plan should have Success Metrics - The Diigo Meta page

• 12 Oct 09
  

  Angela Connor
  • It’s important to setup expectations for yourself, your management, and your customers (feel free to let them know why you are doing this) in order to give yourself a purpose as you embark on connecting in new ways.
• 14 Jul 09
  

  shauna struby

  metrics social media

• 31 Jan 09
  

  netSpray Staff

  coolblogs

• 21 Mar 08
  

  Matt David

  kpi metrics socialmedia socialnetworking wwf

• 29 Jan 08
  

  Paul Gillin

  metrics

Page Comments

• 
  Paul Gillin on 2008-01-29
  Jeremiah Owyang proposes some possible success metrics for social media campaigns and urges people to consider "what success looks like." Some ideas:
  

  We were able to learn something about customers we’ve never know before

  
  

  We were able to tell our story to customers and they shared it with others

  
  

  A blogging program where there are more customers talking back in comments than posts

  
  

  An online community where customers are self-supporting each other and costs are reduced

  
  

  We learn a lot from this experimental program, and pave the way for future projects, that could still be a success metric

  
  

  We gain experience with a new way of two-way communication

  
  

  We connect with a handful of customers like never before as they talk back and we listen

  
  

  We learned something from customers that we didn’t know before

  
  
  
  

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