This link has been bookmarked by 19 people . It was first bookmarked on 29 Jan 2008, by Paul Gillin.
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12 Oct 09
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It’s important to setup expectations for yourself, your management, and your customers (feel free to let them know why you are doing this) in order to give yourself a purpose as you embark on connecting in new ways.
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opendictatorike any other project, the best road to finding (and agreeing) on these success metrics is dependent on answering the most critical question of all: Why are we doing this? Once you can answer this question for yourself (and generally speaking, the line
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26 Jan 08
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25 Jan 08
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pirkkaaunolaEven if a company is doing a trial project (externally, internally, whatever) part of the expectations of the project should include a page, slide, or document that indicates what success will look like –even if they know that it may not be reached, her
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Jeremiah Owyang proposes some possible success metrics for social media campaigns and urges people to consider "what success looks like." Some ideas:
- We were able to learn something about customers we’ve never know before
- We were able to tell our story to customers and they shared it with others
- A blogging program where there are more customers talking back in comments than posts
- An online community where customers are self-supporting each other and costs are reduced
- We learn a lot from this experimental program, and pave the way for future projects, that could still be a success metric
- We gain experience with a new way of two-way communication
- We connect with a handful of customers like never before as they talk back and we listen
- We learned something from customers that we didn’t know before
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