This link has been bookmarked by 17 people . It was first bookmarked on 21 Mar 2008, by Brian Solis.
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14 Apr 09
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14 Feb 09
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01 Dec 08
Andy BrudtkuhlYou’re responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space is important, but don’t know how to do it, they are relying on your expertise to think holistically, integrated, and strategically.
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Ian WilkerPublished more than a year ago, but still one of the best summaries/schematics I've seen of how a mature, fully realized strategy for community engagement looks.
Web2.0 webstrategy community userdrivensites socialweb via:mento.info
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13 Nov 08
Filiberto SelvasNot new but so valuable; we need to think through the whole cycle!
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18 Oct 08
Frederik Van ZandeThis is for the advanced only, not a company that is still trying to answer “what or why”. To gauge the sophistication of your organization, see this chart. Deploying this strategy without grasping the foundations of social media, the cultural changes it implies or testing trial programs will likely lead to failure.
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08 Oct 08
Tac AndersonThis is an amazing post. I'm surprised this wasn't released as a Forrester report. Jeremiah sais that this is social media moving beyond marketing. IMHO this IS marketing. Product dev, support, research, are things that marketing has to be involved in and I'm willing to bet that org's that do all of this will have a marketing person in charge of it.
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11 Jul 08
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27 Mar 08
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18 Sep 07
Martin Koseraddresses a broad approach to social media beyond the web marketing team and connects the dots between customer support and product marketing
strategy strategy-making life cycle visualization socialmedia development toread toblog bmid
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16 Sep 07
FK_name FK_nameYou’re responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space i
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13 Sep 07
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