This link has been bookmarked by 91 people . It was first bookmarked on 30 May 2012, by Bettina Walter.
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howard erreyTrend: Some Community Management Activities to be Outsourced http://t.co/9KzfC1g (@jowyang via @peterkim)
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jplamondon"Companies risk becoming disintermediated by customers who connect with each other. The Collaborative Economy Value Chain illustrates how companies can rethink their business models by becoming a Company-as-a-Service, Motivating a Marketplace, or Providin
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Antonio VillaLas 4 próximas revoluciones digitales para las empresas (EN)
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05 Dec 12
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2) Upstream Marketers
This role is less common, but often found if there’s a research, strategy, analyst, or intelligence group within the marketing unit. This group often researchers and interacts with the market to define long term direction of where the market is, then brings in key product teams to define a roadmap based on future direction. This group has challenges, as if they don’t tie their efforts to the point of transaction (signups, revenue), they’re efforts will not be considered grounded and their value to the company will be challenged.
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15 Nov 12
Joe Sabado"People on the Move in the Social Business Industry" http://t.co/2dfK9Knt #SocMed via @Jowyang
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As Facebook, Twitter deploy social ads that utilize earned and owned content amplified by paid, these worlds are quickly merging.
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Brands that don’t have these workflows are at risk for inefficiency, and give agencies an opportunity to lead.
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Re-purposing the same content on each channel is not s recipe for success, as each provides a unique opportunity, challenge, and therefore approach.
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first understanding that all companies (even those selling widgets) are now media companies.
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Inside of brands, the marketing department will start to restructure outside of silos so that the advertising group, corporate communication, brand marketing, and social media teams start to work together on a more frequent basis.
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marketing leadership to demand that agency partners come together to look at converged media from one strategic viewpoint –digital agencies that lead this discussion will be in a position of power over those that do not.
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software solutions are starting manifest including from Adobe Digital Marketing, Salesforce Marketing Cloud, Oracle Marketing, Bazaarvoice, Lithium, ThisMoment, IBM, ExactTarget, and a host others of suites that I’m tracking. Expect a network of software point players to assemble and connect to each other –in order to counter the suites.
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This internal center effort is apart from periodic reporting, as it should be gauging in real time the performance of all paid, owned, and earned channels and allow for rapid iteration.
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. We often heard from interviews that earned tells you what target market is saying or where they are, which informs owned.
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Often companies jump to decide what they say, without analyzing what people want to hear, and that’s why the prior phase on analysis and reporting was a requirement.
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New media units have been on the rise from Facebook and Twitter in the form of social ads. These units often can be promoted based upon resonating with earned or owned content in social networks.
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triple down on content that’s resonating to reach a broader audience
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03 Sep 12
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03 Aug 11
Mark GreenfieldVideo Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy
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Carlos PimentaThe kids born after 1980 are often thought of as Digital Natives
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Frank Hamm"Jeremiah Owyang, Web Strategist, SF Bay Area, USA, Sr Analyst at Forrester Research: Social Computing
Jeremiah-Owyang blog social-networks corporate-communications social-software Enterprise20
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