Web advertising to 'defy' economic crisis - vnunet.com - The Diigo Meta page

• 13 Apr 09
  

  H P

  • Experts predict that internet advertising in the US will continue to "grow fast" in the face of an economic downturn that will force a reduction in overall ad spending.

    IDC forecasts that current economic conditions will accelerate the transfer of marketing budgets from traditional to new media.
• 11 Jun 08
  

  Marie Young

  web advertising

  • Consumers are also starting to realise that, as opposed to TV, internet video lets them watch what they want, when they want, and increasingly where they want."

      
• 05 Jun 08
  

  Paul Gillin

  Internet advertising will grow about eight times as fast as advertising at large between 2008 and 2012, according to IDC, doubling revenue to over $51 billion. The slow economy will only accelerate the move of advertising dollars online, with video leading the growth. Video advertising expected to grow almost 50% annually through 2012, reaching $3.8 billion.

  research

• 04 Jun 08
  

  New marketing dollars head online

  Bookmarks article budgets internetmarketing internetadvertising economy es advertising

• 03 Jun 08
  

  Marcus Boesch

  Online-Werbung wird trotz Wirtschaftskrise in den USA bis 2012 acht Mal stärker wachsen als herkömmliche Werbung, sagt Analyst IDC. Damit wäre Online-Werbung in fünf Jahren auf Platz zwei hinter dem Direktmarketing.

  werbung

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.