This link has been bookmarked by 238 people . It was first bookmarked on 02 Apr 2006, by Santhosh.
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04 Nov 09
Mylene BruneauListe des elements les plus importants a verifier lors de l'optimisation d'un site pour les moteurs de recherche
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asobee eebosaGoogle SEO Checklist
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Moving Stones TechnologiesNew pages - Ratio of old pages to new pages
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vforvivid vforvivider 200 SEO factors" that Google use
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There are
"over 200 SEO factors" that Google uses to rank pages in the
Google search results (SERPs)
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Google
Ranking Factors - SEO Checklist -
Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters. - 39 more annotations...
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Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body
text. If not, it can be penalized for irrelevance. -
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no
longer uses this tag, but others do. -
Use Hx font style tags appropriately
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.org sites seem to be given a high status
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Smaller files are preferred <40K (lots of them).
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Google likes fresh pages. So do I.
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Google patent - Old is best. Old is Golden.
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Newer pages on an older site will get faster recognition.
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Text presented in graphics form only
No ACTUAL body text on the page -
Affiliate site?
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Also, don't forget to check the Google status of
EVERYONE you link to periodically. A site may go "bad", and
you can end up being penalized, even though you did nothing.
For instance, some failed real estate sites have been
switched to p0rn by unscrupulous webmasters, for the
traffic. This is not good for you, if you are linking to the
originally legitimate URL. -
Link to a bad neighborhood
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Don't immediately send your visitor to another
page other than the one he/ she clicked on, using meta
refresh. -
Redirect thru refresh metatags
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Don't shoot yourself right straight in the
foot. Also, avoid combinations of normal words, which when
used together, become something else entirely - such as the
word juice, and the word l0ve. See why I wrote that zero? I
don't even want to get a proximity penalty, either.
Paranoia, or caution? You decide. I always want to try to
put my "best foot forward". -
Vile language - ethnic slur
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Poison
words -
Excessive
cross-linking -
Stealing images/ text blocks from another domain
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Frequency of Content Change
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Don't use for redirects, or hiding links
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Most (all-?) SE spiders can't read Flash content
Provide an HTML alternative, or experience lower SERP
positioning. -
The text is the same color as the
background, and hence cannot be seen by the viewer, but can
be visible to the search engine spiders.) -
Duplicate content (YOUR'S)
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Simple HTML verification is NOT required (but advised, since
it could contribute to your page quality factor - PQF). -
It is becoming easier to determine the best thing to do. Try
to avoid any Google penalties or
demotions. -
#1 result in SERP does NOT EVEN need to have the keyword(s)
on the page, ANYWHERE!!! What does that tell you? -
Link from
"Expert" site?
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Site listed in Yahoo
Directory?
Big boost - You can get in by paying
$299 each year.
Many swear it is worth it - many swear it isn't. -
Domain Registration Time
Google patent - Domain Expiration Date
> -
Register for 5 years, Google knows you are serious.
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Zero links to you
You MUST have at least 1 (one) incoming link (back link)
from some website somewhere, that Google is aware of, to
REMAIN in the index. -
Links from bad neighborhoods, affiliates
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Penalties - resulting from
Domain Hijacking
(work with Google to fix) -
An ISP maintenance interruption can cause
delisting.. -
If
you simply cannot achieve top position, your only
alternative to first page SERP exposure may be Google
Ad Words (you pay for exposure). -
Today's theory - when it doesn't matter, anybody can get #1
in a second, if they know the on-page rules. BUT, after a
certain "commercial competitive level", the "semantic
analysis" algo kicks in, and less becomes more. The keyword
density rules are flipped upon their noggins. I think that
we are witnessing the evolution of search engine anti-seo
sophistication, right before our very eyes. Fun
stuff.
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Brad ChampAchieve Google search engine optimization using a Google SEO search engine ranking checklist.
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Anil GuptaAchieve Google search engine optimization using a Google SEO search engine ranking checklist.
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nalmeida75Achieve Google search engine optimization using a Google SEO search engine ranking checklist.
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