Maggie Brenneke
For example, v-Fluence’s research into the online environments for top cholesterol brands shows that the number of blogs referencing brand name treatments more than doubled between 2006 and 2008. Meanwhile, the growth rate in the number of brand-relevant discussion forums increased as much as five-fold, depending on the specific brand. Across both these blog and discussion forum spaces, the favorability of the content is most often negative toward the brands, Borrini says.
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