This link has been bookmarked by 16 people . It was first bookmarked on 12 Oct 2009, by jbronstein.
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Chris BlocherJakob Nielsen: Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
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anja c. wagnerBin skeptisch, ob diese klassische Firmensicht auf das Social Web wirklich etwas bringt - zu gestylt - keine Authenzität
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The good news is that we can only go up. Users do want these messages. In moderation. If they're good.
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Nina ScalettiUsers like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
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Chris StrauberUsability testing on RSS feeds and social media.
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Social Messaging and RSS Usability
As the satisfaction ratings indicate, we have a long way to go to improve the usability of social network messaging and RSS feeds.
The problems start with something as simple as the choice of username. For example, the United States Department of Education's Twitter ID was "usedgov," which sounded to users like "used government" and was off-putting. Logos were often bad as well, particularly in the small rendering that some services offer. Users depend on the ability to scan down a stream to pick out logos and user names, but this basic need was often thwarted.
The shorter the message, the more important the writing. Don't simply repurpose the first N characters of a longer piece of content. Too many corporate feeds didn't bother writing for the medium and suffered accordingly, as users didn't know whether to click the links (and therefore didn't).
The good news is that we can only go up. Users do want these messages. In moderation. If they're good.
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Frederik Van Zande"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "
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Ed BuclatinGreat tips on a Social Media drumbeat for your organization
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Andrew Long"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks."
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Summary:
Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.
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