Social Networking on Intranets (Jakob Nielsen's Alertbox) - The Diigo Meta page

• 14 Nov 09
  

  Richard Fahey

  intranet socialnetworking e2.0 casestudies

• 27 Sep 09
  

  furl_ed55
• 06 Sep 09
  

  Gerhard Kaefer
  • It's important to integrate social features with the main intranet to avoid burdening users with double work. Don't, for example, force users to update their profile or photo in both the traditional employee directory and a Facebook-like social connection tool.
• 31 Aug 09
  

  Little Wonder

  enterprise2.0 intranet web2.0 Jakob Nielsen usability socialnetwork enterprisesocialnetwork

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  Emanuele Quintarelli

  enterprise 2.0 intranet 2.0 jakob nielsen reports 2009 IA usability intranet best practices case studies

• 24 Aug 09
  

  Ray Dacteur

  A lire absolument si (vous parlez anglais) vous vous intéressez aux réseaux sociaux d'entreprise, aux intranet et/ou à la communication interne.

  enterprise2.0 web2.0 intranet Jakob Nielsen twitter yammer

  • It's better to structure information according to how people use it, rather than what department owns it.
  • Social features on intranets take these two trends a step further, creating a "person-structured" intranet IA focused around the individual users as well as other people on the intranet.
  • 7 more annotations...
  • • If your organization is still unsure about what to do with these emerging technologies and how to adapt them to suit its culture, you're in good company.
    • case studies from 14 companies in 6 countries
    • enterprise 2.0's power is not about tools, it's about the communication shift that those tools enable.
    • Organizations must cede power
    • Corporate communications must adapt to social media's real-time culture and become much more proactive than in the past.
    • consider company culture. If people are strongly committed to the "knowledge is power" tenet and don't want to share, then sharing technologies will obviously fail.
    • 3–5 years seems to be a common timeline for social intranet projects
• 23 Aug 09
  

  Ellen Trude

  enterprise2.0 web2.0 intranet Jakob Nielsen

• 11 Aug 09
  

  Antonio Ortiz

  Community features are spreading from 'Web 2.0' to 'Enterprise 2.0.' Research across 14 companies found that many are making productive use of social intranet features.

  web2.0 enterprise2.0 intranet

• 

  Pierre Varinard

  resumé rapport E2.0 Nielsen Norman

• 06 Aug 09
  

  Bertrand Duperrin

  As people embrace social media in their private lives, they naturally expect to use similar tools within the enterprise. This is especially true for younger workers who use these tools in everyday life. Open communication, collaboration, and content generation are as much a part of their standard toolkit as using a computer or mobile phone.
  
  So, how should companies deal with the increasing expectation that Web 2.0 will drive Enterprise 2.0?
  
  * Taking the slow road means that companies will risk losing workers who expect innovation in the outside world to reflect directly on how they communicate at work.
  * Going for quick adoption means that companies must find ways to overcome the risks to corporate culture that adopting these tools can entail.
  
  If your organization is still unsure about what to do with these emerging technologies and how to adapt them to suit its culture, you're in good company. A main finding from our study's interviews is that most companies are not very far along in a wholesale adoption of Web 2.0 technologies — unless "thinking about social software" is considered progress. The oft-repeated refrain from interviewees was "talk to us next year."

  socialnetworks intranet socialsoftware intranet2.0 enterprise2.0 jakobnielsen culture adoption businessneed

  • Business need is the big driver. Although our report discusses specific tools (blogs, wikis, and such), enterprise 2.0's power is not about tools, it's about the communication shift that those tools enable.
  • So, rather than saying: "X is hot on the Web, let's get it on the intranet," say: "We need to accomplish Y; can X help us?"
  • 2 more annotations...
  • • Integration is not just a technical matter, but also an organizational issue. For example, if a conclusion gels within a discussion forum, it then needs to move from talk to action. It's not enough to build knowledge; you need a feedback loop to bring lessons back to sales, marketing, and other groups responsible for getting things done. Capturing trends can be as simple as a short report to key stakeholders, but feedback loops should be somebody's explicit job assignment or they may not happen.
    • When you consider that successful adaptation of Enterprise 2.0 tools requires the organization to change its ways, it becomes clear why these projects don't happen overnight. Yes, pilot implementations can go live in a matter of days, but the political and cultural changes needed for useful and widespread use take longer.
• 

  Thom Cox

  social networking

• 05 Aug 09
  

  Nils Peterson
  • Organizations must cede power. Using Web 2.0 technologies to communicate with customers has taught many companies that they can no longer control the message. This also rings true when using Web 2.0 tools for internal communication. Companies that once held to a command-and-control paradigm for corporate messaging are finding it hard to maintain that stance.

    • 

      Nils Peterson on 2009-08-05

      The US Marines just banned facebook, twitter and myspace. this is perhaps the reason -- the reason they cite is security.
• 04 Aug 09
  

  Joshua Yeidel

  ummary:
  Community features are spreading from "Web 2.0" to "Enterprise 2.0." Research across 14 companies found that many are making productive use of social intranet features.
  
  Includes guidelines for implementation of "Enterprise 2.0" based on the experience of surveyed companies.
  

  web_2.0 enterprise2.0

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  Larry Hawes

  social software enterprise e2.0 enterprise2.0 research nielsen

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  Eric Delcroix

  Community features are spreading from 'Web 2.0' to 'Enterprise 2.0.' Research across 14 companies found that many are making productive use of social intranet features.

  web2.0 intranet enterprise2.0

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  Paul Casty

  web2.0 collaboration usability wiki media business intranet lesenswert

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  flea 1971

  Community features are spreading from 'Web 2.0' to 'Enterprise 2.0.' Research across 14 companies found that many are making productive use of social intranet features.

  collaboration organisations management

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  gabriele Domenichini

  intranet web2.0 socialnetworking work

• 

  JP Bosman

  Social Networking on Intranets
  
  Summary:
  Community features are spreading from "Web 2.0" to "Enterprise 2.0." Research across 14 companies found that many are making productive use of social intranet features.

  web2.0 enterprise2.0 jakob nielsen

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  Marc Buyens

  enterprise 2.0 Jakob Nielsen

• 

  Lawrence Liu

  Community features are spreading from "Web 2.0" to "Enterprise 2.0." Research across 14 companies found that many are making productive use of social intranet features.

• 

  Paul Allison
  • An old lesson that holds true with social software is that a bunch of stand-alone tools will provide a disconnected user experience, causing employees to waste inordinate amounts of time moving between environments.
• 

  Andrew Long

  "Community features are spreading from 'Web 2.0' to 'Enterprise 2.0.' Research across 14 companies found that many are making productive use of social intranet features."

  interface web2.0 intranet enterprise2.0 news

• 03 Aug 09
  

  Jimmy Breeze

  usability web2.0 work

  • Underground efforts yield big results. Companies are turning a blind eye to underground social software efforts until they prove their worth, and then sanctioning them within the enterprise.
  • Frontline workers are driving the vision. Often, senior managers aren't open to the possibilities for enterprise 2.0 innovation because they're not actively using these tools outside of work. Indeed, many senior managers still consider such tools as something their kids do. One of the dirty secrets of enterprise 2.0 is that you don't have to teach or convince younger workers to use these tools; they expect them and integrate them as easily into their work lives as they do in their personal lives.
  • 11 more annotations...
  • • Communities are self-policing. When left to their own devices, communities police themselves, leaving very little need for tight organizational control. And such peer-to-peer policing is often more effective than a big brother approach. Companies that we studied said abuse was rare in their communities.
    • Business need is the big driver. Although our report discusses specific tools (blogs, wikis, and such), enterprise 2.0's power is not about tools, it's about the communication shift that those tools enable.
    • But in truth, social software isn't really about the tools. It's about what the tools let users do and the business problems the tools address.
    • A uniform finding across all of our case studies is that organizations are successful with social media and collaboration technologies only when the tools are designed to solve an identified business need.
    • While some users will eagerly adopt community features for their own sake, others will be skeptical and need guidance. One successful approach is to avoid advertising the new tools as new tools. Instead, simply integrate them into the existing intranet, so that users encounter them naturally.
    • You can, for example, turn an existing bookmarking (or "quick links") feature into a socially shared bookmarking feature without great fanfare. Or, instead of using the scary term "RSS" — which we know confuses many people — gently transform an existing news listing into a news feed with appropriate editing features that users can gradually discover. It's important to pre-populate such feeds with relevant information; if you offer users a blank screen to customize, they'll often experience the social-media equivalent of writer's block. Luckily, designing social media for an intranet gives you a major leg up on similarly tasked Internet designers: You know enough about employees and their work to pre-select stuff that they'll likely find interesting.
    • It's important to integrate social features with the main intranet to avoid burdening users with double work. Don't, for example, force users to update their profile or photo in both the traditional employee directory and a Facebook-like social connection tool.
    • For almost all Enterprise 2.0 tools, content is king. The tool itself is nothing; the value comes from the strength of its content.
    • Thus, if you introduce Yammer, it's not enough to say that it's "Twitter for the Enterprise." Explaining it as "microblogging" will be even less helpful for many employees, especially older ones. You'll need simplified training materials to help the uninitiated understand how to use these services.
    • Widespread use of internal social media breaks down communication barriers. That sounds good, but it can threaten people accustomed to having a monopoly on information and communication. Ironically, corporate communications departments sometimes resist the move to broader communication. They're better served, however, in finding ways to increase the value of new media rather than in trying to suppress it.
    • The big difference between the open Internet and enterprise social networking is that people use the company features for work (or at least to communicate with work colleagues) and therefore retain their professional work identity. This keeps a lid on profanities and encourages constructive contributions. In fact, banning anonymity is one of the first governance steps that all organizations should take when implementing social networking. (The one company in our research that initially allowed anonymous postings quickly reversed this policy.) Aside from this, most of our case studies had a fairly light governance touch.
• 

  Chris Strauber
  • Communities are self-policing. When left to their own devices, communities police themselves, leaving very little need for tight organizational control. And such peer-to-peer policing is often more effective than a big brother approach. Companies that we studied said abuse was rare in their communities.
• 

  Emmanuel roux

  Social Networking on Intranets=> L'entreprise 2.0 selon Jakob Nielsen

  entreprise Web 2.0

Public Stiky Notes

• 
  Nils Peterson on 2009-08-05
  The US Marines just banned facebook, twitter and myspace. this is perhaps the reason -- the reason they cite is security.

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