This link has been bookmarked by 58 people . It was first bookmarked on 02 Mar 2006, by Erik Stattin.
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Summary:
Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors. -
The question is: How can websites devote more of their budgets to keeping customers, rather than simply advertising for new visitors?
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How can websites devote more of their budgets to keeping customers, rather than simply advertising for new visitors? Here are some ideas
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Email newsletters. Getting people to sign up for regular newsletters remains the ultimate way to maintain a relationship.
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Request marketing. Have users tell you what they want, and then alert them when you have it.
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The real goal is to make users come back, and to have them come directly to your site instead of clicking on expensive ads.
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11 Dec 07
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11 Nov 07
Adriana Lukas"The key is to recognize that, while search engines might take all the value from an initial user visit, you get to keep the value from any non-search business. Thus, you must foster customer loyalty so that users go straight to your site instead of click
business google web advertising marketing usability jakobnielsen VRM delicious
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17 Jul 07
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11 Jul 07
Andrius MazeikaSearch engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
ads strategy search usability web2.0 nielsen optimization internet marketing google information findability design business
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Gary BurgeSearch engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
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Andre MalheiroSearch engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
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Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
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Ben GodfreyThe current model of paid search increases search engine revenue without increasing the value they return to sites. Jakob Nielsen identifies some ways around the problem.
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09 Jan 06
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Are Halland"Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors." (Jakob Nielsen's Alertbox)
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Guy CarberryNow Neilsen's really losing the plot. Possibly the worst article he's ever written.
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