This link has been bookmarked by 127 people . It was first bookmarked on 13 Mar 2007, by Fadzlan.
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This study didn't focus on intranets, but our recent results on expected improvements in intranet metrics after redesigning for usability show the same trend: we've already cashed in the easy, huge advances, and so new projects will realize less spectacular gains. In the past, a mid-sized company would get $14.8 M/year in productivity savings from improving its intranet usability from poor to good; now it "only" gets $5.4 M/year. Of course, since the likely cost is about a million, doing so is still worthwhile.
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At the height of the first dot-com bubble, a common conversion rate was 1%. Today, 2% is a common conversion rate. So, across the Web, this — the #1 usability metric — has indeed doubled in a decade.
Can we double again and take expected conversion rates to 4%? Most likely, yes. Some sites already achieve this, just as some well-designed e-commerce sites were getting 2% conversion rates and better back in 2000.
Once we reach 4%, can we double again? Probably. It should be feasible to reach the state where a well-designed site has an 8% expected conversion rate, and the very best sites get a bit more. Going from 2 to 4 to 8 percent might take another decade for each doubling.
It's doubtful that average conversion rates will go much beyond 10%, for the simple reason that Internet users like to compare multiple sites before they buy. Also, many users simply research possible purchases or have a general interest in items without being anywhere near the point where they're actually shopping to buy
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posavasosThe average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains.
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27 Oct 07
Ethan WintersSeveral usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
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11 Oct 07
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02 Oct 07
Renata VerloopI often write about the top mistakes in Web design, but what are the top things you can do to make more money? Following here are 10 Internet tactics with a particularly high return on investment (ROI).
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17 Jul 07
Travis StilesSeveral usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
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Kelly BauerSummary: Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
webdesign usability design ecommerce redesign business interaction testing
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19 Mar 07
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18 Mar 07
Joe MurphyNot all of this is applicable to media web sites, but it's still good perspective.
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I often write about the top mistakes in Web design, but what are the top things you can do to make more money? Following here are 10 Internet tactics with a particularly high return on investment (ROI).
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s s10 High-Profit Redesign Priorities
Summary:
Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
I often write about the top mist -
17 Mar 07
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16 Mar 07
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14 Mar 07
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Andre MalheiroSeveral usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
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13 Mar 07
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samuelhalleSeveral usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
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12 Mar 07
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Suzie DanielsSeveral usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
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11 Mar 07
Are HallandTi fornuftige redesign-tips fra Jakob, det meste passer godt i kjernemodellen. Ueinig i det han skriver i pkt 9 om at søk nødvendigvis er dyrt å fikse; det er ikkje riktig (Jakob Nielsen's Alertbox)
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10 Mar 07
Jonathan BroomeSeveral usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website
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