This link has been bookmarked by 213 people . It was first bookmarked on 06 May 2008, by someone privately.
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11 Oct 12
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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
We've known since our first studies of how users read on the Web that they typically don't read very much. Scanning text is an extremely common behavior for higher-literacy users; our recent eyetracking studies further validate this finding.
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20 Sep 12
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10 Aug 12
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we found that people read only about 10% of the text that they supposedly "agreed" to.)
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users will read about 20% of the text on the average page.
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18 Jun 12
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31 May 12
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the average page view contained 593 words. So, on average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page.
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19 Mar 12
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24 Feb 12
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13 Feb 12
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17 Oct 11
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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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Among other things, the authors found that the Back button is now only the 3rd most-used feature on the Web.
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Clicking hypertext links remains the most-used feature, but clicking buttons (on the page) has now overtaken Back to become the second-most used feature.
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(17%) that lasted less than 4 seconds.
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(4%) that lasted more than 10 minutes.
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spend only 4.4 seconds more for each additional 100 words.
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On an average visit, users read half the information only on those pages with 111 words or less.
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01 Oct 11
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28 Sep 11
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27 Sep 11
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05 Jul 11
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08 Jun 11
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26 May 11
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04 May 11
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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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14 Mar 11
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07 Mar 11
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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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the authors found that the Back button is now only the 3rd most-used feature on the Web. Clicking hypertext links remains the most-used feature, but clicking buttons (on the page) has now overtaken Back to become the second-most used feature.
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02 Mar 11
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27 Feb 11
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13 Feb 11
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12 Feb 11
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09 Feb 11
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04 Feb 11
Tracy BellHow little do users read
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03 Feb 11
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01 Feb 11
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Scanning text is an extremely common behavior for higher-literacy users
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Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: "Not Quite the Average: An Empirical Study of Web Use," in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.
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In the study, the authors instrumented 25 users' browsers and recorded extended information about everything they did as they went about their normal Web activities.
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users had above-average intelligence
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university employees
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the Back button is now only the 3rd most-used feature
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Clicking hypertext links remains the most-used feature
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clicking buttons (on the page) has now overtaken Back to become the second-most used feature
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The reason for this change is the increased prevalence of applications and feature-rich Web pages that require users to click page buttons to access their functionality.
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Back is still the user's lifeline
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supporting it remains a strong usability guideline
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Weinreich
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removed the following records
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page views (17%) that lasted less than 4 seconds
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page views (4%) that lasted more than 10 minutes. In these cases, users almost certainly left the browser open while doing something else.
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Pages with a huge word count are probably not "real" pages anyway — they're more likely to be either academic papers or "terms & conditions" pages, which people don't give the time of day.
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This wasn't an eyetracking study
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The formula in the chart above indicates that there is a fixed time of about 25 seconds, plus an additional 4.4 seconds per 100 words.
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The formula seems to indicate that people spend some of their time understanding the page layout and navigation features, as well as looking at the images. Clearly, people don't read during every single second of a page visit.
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Thus, we can calculate the hypothetical maximum number of words users would be able to read, if they allocated their entire page-visit to reading.
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In the full dataset, the average page view contained 593 words. So, on average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page.
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Clearly, the average visitor won't make it too far through most of my articles. But I've consciously targeted a small, elite readership with a firm commitment to usability.
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10 Nov 10
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27 Oct 10
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24 Oct 10
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16 Sep 10
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08 Sep 10
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19 Aug 10
netklon"More realistically, users will read about 20% of the text on the average page. "
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17 Aug 10
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Terry KunyReading on the Web
Pinboard webdesign reading writing usability research for:@twitter import Delicious import
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12 Aug 10
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07 Aug 10
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Summary:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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26 May 10
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12 May 10
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read at most 28% of the words during an average visit; 20% is more likely.
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they typically don't read very much. Scanning text is an extremely common behavior for higher-literacy users;
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30 Mar 10
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Summary:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. -
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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Scanning text is an extremely common behavior for higher-literacy users
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Back button is now only the 3rd most-used feature on the Web
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users can read 18 words in 4.4 seconds. Thus, when you add verbiage to a page, you can assume that customers will read 18% of it.
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people spend some of their time understanding the page layout and navigation features, as well as looking at the images. Clearly, people don't read during every single second of a page visit.
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23 Mar 10
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10 Mar 10
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18 Jan 10
Nicolas PalopoliSummary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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07 Jan 10
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31 Dec 09
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25 Nov 09
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22 Nov 09
ian mcdonaldme to read at most 28% of the words during an average visit; 20% is more likely.
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05 Nov 09
Yasnim Akhundclicking links on page is most used feature on website, not back button.
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Among other things, the authors found that the Back button is now only the 3rd most-used feature on the Web. Clicking hypertext links remains the most-used feature, but clicking buttons (on the page) has now overtaken Back to become the second-most used feature. The reason for this change is the increased prevalence of applications and feature-rich Web pages that require users to click page buttons to access their functionality.
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28 Oct 09
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22 Oct 09
Tugce EsenerOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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23 Sep 09
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22 Sep 09
Louis CordonyOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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11 Sep 09
Angela KilleOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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03 Sep 09
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30 Jun 09
Bernd OswaldOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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24 Jun 09
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02 Jun 09
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28 Apr 09
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02 Apr 09
Matthew NiederbergerOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
We've known since our first studies of how users read on the Web that they typically don't read very much. Scanning text is an extremely common behavior for higher-literacy users; our recent eyetracking studies further validate this finding.
The only thing we've been missing is a mathematical formula to quantify exactly how much (or how little) people read online. Now, thanks to new data, we have this as well. -
12 Mar 09
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07 Feb 09
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20 Jan 09
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07 Jan 09
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17 Dec 08
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14 Dec 08
Jose RamirezAnnotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.useit.com%2Falertbox%2Fpercent-text-read.html
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Summary:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. -
Back button is now only the 3rd most-used feature on the Web. Clicking hypertext links remains the most-used feature, but clicking buttons (on the page) has now overtaken Back to become the second-most used feature. The reason for this change is the increased prevalence of applications and feature-rich Web pages that require users to click page buttons to access their functionality.
Of course, Back is still the user's lifeline and is so frequently used that supporting it remains a strong usability guideline. (Breaking Back was the #1 design mistake of 1999 and it's one of the top mistakes to this date.)
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users read half the information only on those pages with 111 words or less.
In the full dataset, the average page view contained 593 words. So, on average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page.
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11 Oct 08
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03 Oct 08
Garret McMahonOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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23 Sep 08
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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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22 Sep 08
Jeff GiddensWe've known since our first studies of how users read on the Web that they typically don't read very much. Scanning text is an extremely common behavior for higher-literacy users; our recent eyetracking studies further validate this finding.
The only thi -
19 Sep 08
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03 Sep 08
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Scanning text is an extremely common behavior for higher-literacy users
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02 Aug 08
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16 Jun 08
Heinz Wittenbrink"The only thing we've been missing is a mathematical formula to quantify exactly how much (or how little) people read online. Now, thanks to new data, we have this as well."
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05 Jun 08
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Xavier BadosaOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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22 May 08
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21 May 08
Tom WoodwardOn the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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20 May 08
jplamondonLa plupart des internautes lisent 20% du contenu d'une page de longueur moyenne (593 mots).
Premier réflexe web: interprétation de la logique de la navigation et du positionnement des contenus. -
19 May 08
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16 May 08
Douglas KarrVia <a href="http://www.digitalsolid.com/2008/05/14/how-little-do-web-users-read-even-less-than-you-think/">Digital Solid</a>. On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Bookmarks Array usability webdesign web reading design content jakobnielsen
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15 May 08
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13 May 08
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