This link has been bookmarked by 154 people . It was first bookmarked on 09 Oct 2006, by Anita Rissler.
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mikecaulfieldKind of a background article. But important piece of understanding what is going on.
Participation Inequality: Encouraging More Users to Contribute
Summary:
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background.
In contrast, a tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity. This phenomenon of participation inequality was first studied in depth by Will Hill in the early '90s, when he worked down the hall from me at Bell -
Debra HicksIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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Bill Guineeinequality in participation on wikis, forums, etc -- how to deal with it in students.
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Rainer HelmesSummary:
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. -
Johann Van TonderIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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enterprise2open linksvia @DT and as a very welcome reminder, the classic Jakob Nielsen text on participation inequality, aka 90-9-1 rule, complete with visualizations ...
Myself, I have always argued that
1. this is more about the internet, and less about intranets et. al, so Enterprise 2.0 people don't need to worry THAT much
2. 90-9-1 is a deeply pessimistic view on things (alas, you decide whether it's pessimistic or realistic), in the enterprise we should go for 100-100-100 always (and yes, we can) -
Nancy CookIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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John PearceThis is, I believe, the original source article for the 90% lurkers 9% and 1% contributors quote. Whilst the article from Jakob Neilsen explains the basis for his assertion then it also goes on to explore the upsides and downsides of this situation as well as some ways to overcome the downsides. The article was written in 2006 so some of the context may have changed though I wonder whether the fundamentals are not still the same.
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Hanna MelykutiJakob Nielsen a UGC-k előállítóinak egyenlőtlenségéről ír, kimondja, hogy a legtöbb felhasználó ritkán vesz részt, másrészt viszont van egy szűk réteg, akik gyakori felhasználók és nagy mennyiséget állítanak elő. Az írás bemutatja a korai kutatásokat, majd áttér a web egyenlőtlenségére (pl. csak a felhasználók 5%-a rendelkezik saját bloggal). Az anyagok 90%-a pedig a felhasználók 1%-ától származik. A cikk tanácsokat is ad az egyenlőtlenség kezelésére.
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Peggy GeorgeAll large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background.
In contrast, a tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity. This phenomenon of participation inequality was first studied in depth by Will Hill in the early '90s -
Julie Moore2006 Nielson quote
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Dorota .User participation often more or less follows a 90-9-1 rule:
* 90% of users are lurkers (i.e., read or observe, but don't contribute).
* 9% of users contribute from time to time, but other priorities dominate their time.
* 1% of users participate a lot and account for most contributions: it can seem as if they don't have lives because they often post just minutes after whatever event they're commenting on occurs. -
ginaIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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Kai NehmUser participation often more or less follows a 90-9-1 rule:
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Peter JacobsonIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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dolors reigIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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Steve SchultzArticle by jakob Nielsen on participation Inequality on the web,
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Search engines need to rely more on behavioral data gathered across samples that better represent users, which is why they are building Internet access services.
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Although participation will always be somewhat unequal, there are ways to better equalize it, including:
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Jack ParkIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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Marc VermutConsideration of the rule of thumb for community participation (90-9-1 or lurkers, intermittent, active contributors)
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James BonTempoAll large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background.
In contrast, a tiny minor -
Peter GigerJacob Nielsens old article is classic in the sense that I don't think its question ever will be obsolet, and the figures will probably work quite well even in 2008 and after.
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G. Wayne ClaytonIn most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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Participation Inequality: Encouraging More Users to Contribute
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M McBridea tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity.
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Triangle Programa tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity.
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Noah SimonParticipation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)
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Lorem ipsumCo ludzie robią online? 90% to tylko podglądacze, 9% to średniacy a 1% to hard userzy.
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ifarmer FarmerGood post explaining differences in Web content creation and reading
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M C Morganfrom 2006. The numbers might be shifting a little as social networking becomes more pervasive, or as we widen our senses of what it is to "contribute" and expand the means.
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In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
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Blogs have even worse participation inequality than is evident in the 90-9-1 rule that characterizes most online communities. With blogs, the rule is more like 95-5-0.1.
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Britt WatwoodFrom Jakob Nielsen's Alertbox
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Sue WatersUser participation often more or less follows a 90-9-1 rule:
* 90% of users are lurkers
* 9% of users contribute from time to time,
* 1% of users participate a lot and account for most contributions: -
korantengUser participation often more or less follows a 90-9-1 rule: - 90% of users are lurkers (i.e., read or observe, but don't contribute). - 9% of users contribute from time to time, but other priorities dominate their time. - 1% of users participate a lot an
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Palle Frid Svensson"In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action."
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mark vanparticipation inequality was first studied in depth by Will Hill in the early '90s, when he worked at Bell Communications Research, reference included. gives 5 ways 2 try to equalise inequality
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Boris MannThe 90 - 9 - 1 rule of community participation, from lurkers to hyper contributors
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Andreas Weinbergersiehe auch Beitrag von Martin und Bredl
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contribute, 9% of users contribute a little, and 1% of users account
for almost all the action.
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