This link has been bookmarked by 63 people . It was first bookmarked on 07 Sep 2007, by cymonguk.
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Miroslav KostyakovOne site did most things right, but still had a miserable 14% success rate for its most important task. The reason? Users ignored a key area because it resembled a promotion.
Jakob Nielsen интернет - поведение пользователя article on English series-0014 mirror-0008
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03 Nov 10
Jeffusers ignore key areas because they resemble ads or promotions -- don't "jazz up" your page
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- Guideline #19: Don't use clever phrases and marketing lingo.
- Guideline #63: Limit font styles and other text formatting.
- Guideline #91: Don't look like an ad.
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06 May 08
Simone Economo"One site did most things right, but still had a miserable 14% success rate for its most important task. The reason? Users ignored a key area because it resembled a promotion."
fancy formatting words promotion advertisement business design study eyetracking experience user interface information reading tips visual development users webdesign webdev webwriting for:andreagandino
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Andy Edmondssearch (57%), navigation, and tool focused browsing behavior
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infrared"Users tend to ignore heavily formatted areas because they look like advertisements."
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posavasosOne site did most things right, but still had a miserable 14% success rate for its most important task. The reason? Users ignored a key area because it resembled a promotion.
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04 Sep 07
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