This link has been bookmarked by 33 people . It was first bookmarked on 25 Mar 2008, by Martin M.
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14 Apr 11
Jason MarottiDesign Team ≠ Typical Users
Generally, if you're a member of a design team, you are not representative of the target audience. I don't care if you're the interaction designer, the graphics artist, the information architect, the writer, the programmer, or -
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Alex HorstmannDepending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.
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17 Apr 08
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Ratcatcher"If you thought it's easy to get to Google, think again. In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful"
google search usability information seeking behavior in:alertbox
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If you thought it's easy to get to Google, think again. In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful. In other words, 1/4 of users who wanted to use Google couldn't do so. (Instead, they either completely failed to get to any search engine or ended up running their query on a different search engine — usually whatever type-in field happened to be at hand.)
On the one hand, 76% is a high success rate. On the other hand, getting to Google is a very simple task. It's not even a true task — that is, it's not something users want to accomplish for its own sake or something we'd pose as an assignment in user testing. Getting a Google search box is the first step in searching the Web, which is only the first step in doing something real (such as, in one of our test tasks, to find "a strong vacuum cleaner that is easy to use, can pick up pet hair, and costs under $300").
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Kazuhito Kidachi"The wider the gap between your situation and the users, their tasks, and their context, the more you need a systematic usability process to inform and adjust your design."
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