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22 Feb 11
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07 Mar 09
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07 May 08
Frederik Van ZandeBad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
jakob nielsen best practice usability study content links navigation categorization overview
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Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
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The problem is that every extra design element detracts from all the other design elements on the page. When you push irrelevant links at people, you teach them to ignore the ones that matter.
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The New York Times is probably losing the least money; most users will simply skip the no-scent link. At the same time, of course, the generic link has an opportunity cost: in its place, the newspaper could offer a link to content that's closely related to the current article. People who actually read to the end of the page would be quite likely to click the link. The site could thus gain maybe 2–5% more pageviews through better use of that space.
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My bet for biggest business loss is the content-poor jazz page. Our user testing of product pages shows that people are much more likely to buy when a page answers their questions about its offerings.
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My guess is that, by adding more information, the site could sell at least 5 times as many tickets to non-fans. In studying the ROI of usability improvements, we sometimes find a sales increase of 1,000% or more. So, adding meaningful content might even make this page a tenbagger for non-fanatical customers. How much the overall sales would increase depends on the ratio between the rabid adherents of this artist and the people who simply like some jazz from time to time. My guess is that the second group is so much larger that better content would make sales explode.
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22 Apr 08
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21 Apr 08
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18 Apr 08
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16 Apr 08
Ethan GardnerEvery year, I see thousands of design mistakes in both user studies and everyday life. The curse of working with Don Norman is that half the elevator buttons I see make me angry: Why can't these guys do what Don told them to do 20 years ago?
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15 Apr 08
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14 Apr 08
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