Em notícias relacionadas, deve-se sempre que possível <b>colocar o primeiro parágrafo </b>(ou algo do gênero) para ajudar o usuário a ganhar tempo, não clicando a toa. Ou colocar uma miniatura de uma foto que explique o conteúdo.<br>
This link has been bookmarked by 166 people . It was first bookmarked on 04 Jun 2006, by Jay Dugger.
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09 Sep 12
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02 Mar 12
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Online headlines are often displayed out of context:
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Written in plain language: no puns, no "cute" or "clever" headlines.
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ake the first word an important, information-carrying one.
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04 Jan 12
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06 Sep 11
Sandra FlowersFrom a link on the NCTE site, http://www.useit.com/alertbox/980906.html
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Online headlines are often displayed out of context: as part of a list of articles, in an email program's list of incoming messages, in a search engine hitlist, or in a browser's bookmark menu or other navigation aid
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headline text has to stand on its own and make sense when the rest of the content is not available
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Clearly explain what the article (or email) is about in terms that relate to the user
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No teasers that try to entice people to click to find out what the story is about.
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In print, curiosity can get people to turn the page or start reading an article. Online, it's simply too painful for people to do so.
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do include them in headlines that are embedded within a page).
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Skip leading articles like "the" and "a"
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Make the first word an important, information-carrying
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28 Mar 11
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16 Sep 10
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12 Sep 10
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Even when a headline is displayed together with related content, the difficulty of reading online and the reduced amount of information that can be seen in a glance make it harder for users to learn enough from the surrounding data
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the headline text has to stand on its own and make sense when the rest of the content is not available
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22 Jun 10
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04 Jan 10
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07 Feb 09
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11 Jan 09
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Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it.
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The requirements for online headlines are very different from printed headlines because they are used differently.
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Online headlines are often displayed out of context:
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Online, a much smaller amount of information will be visible in the window, and even that information is harder and more unpleasant to read, so people often don't do so.
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Because of these differences, the headline text has to stand on its own and make sense when the rest of the content is not available.
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Guidelines for Microcontent
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Examples
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Additional User Research and Design Guidelines
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14 Nov 08
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13 Oct 08
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01 Oct 08
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03 Sep 08
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13 Aug 08
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04 Jul 08
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25 Jun 08
Martin Lindner# Clearly explain what the article (or email) is about in terms that relate to the user. Microcontent should be an ultra-short abstract of its associated macrocontent.
# Written in plain language: no puns, no "cute" or "clever" headlines.
# No teasers tha -
09 May 08
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20 Apr 08
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10 Apr 08
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05 Apr 08
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04 Apr 08
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26 Feb 08
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11 Feb 08
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Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent.
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Add Sticky NoteEven when a headline is displayed together with related content, the difficulty of reading online and the reduced amount of information that can be seen in a glance make it harder for users to learn enough from the surrounding data.
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Make the first word an important, information-carrying one.
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27 Dec 07
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Microcontent: How to Write Headlines, Page Titles, and Subject Lines
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Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it.
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Because of these differences, the headline text has to stand on its own and make sense when the rest of the content is not available.
-
- Clearly explain what the article (or email) is about in terms that relate to the user. Microcontent should be an ultra-short abstract of its associated macrocontent.
- Written in plain language: no puns, no "cute" or "clever" headlines.
- No teasers that try to entice people to click to find out what the story is about.
Guidelines for Microcontent
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Skip leading articles like "the" and "a" in email subjects and page titles (but do include them in headlines that are embedded within a page)
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Make the first word an important, information-carrying one. Results in better position in alphabetized lists and facilitates scanning. For example, start with the name of the company, person, or concept discussed in an article.
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Do not make all page titles start with the same word: they will be hard to differentiate when scanning a list. Move common markers toward the end of the line.
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17 Dec 07
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16 Dec 07
Simone Economo"Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it."
microcontent headline subject email heading webwriting usability Jakob nielsen for:checkm for:tyrion.mx
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24 Nov 07
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20 Nov 07
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30 Oct 07
Pelle Sten"Unless the title or subject make it absolutely clear what the page or email is about, users will never open it.
The requirements for online headlines are very different from printed headlines because they are used differently." -
25 Oct 07
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24 Oct 07
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23 Oct 07
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22 Oct 07
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16 Oct 07
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13 Oct 07
The requirements for online headlines are very different from printed headlines because they are used differently. Online headlines are often displayed out of context: in a list of articles, an email program, a search engine hitlist, etc.
writing microcontent usability web webdesign reference design howto subjects content copy advice article blogging for:billtib for:erikcooper for:nathanlagrange for:kempermanjjr for:ruthks for:smcginnis for:caseycs delicious
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01 Oct 07
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18 Sep 07
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04 Aug 07
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25 Jul 07
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03 Jul 07
Mark GearyMicrocontent: How to Write Headlines, Page Titles, and Subject Lines
usability nielsen edfn465 cet750 edfn365 microcontent seed450 webdesign writing
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21 Jun 07
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19 Jun 07
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14 Jun 07
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26 May 07
dope priestOnline headlines must be absolutely clear when taken out of context. They should be written in plain language (no puns or clever headlines). 5 additional guidelines + examples of bad microcontent.
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22 May 07
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11 May 07
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02 Mar 07
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19 Feb 07
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17 Feb 07
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14 Feb 07
Andre MalheiroMicrocontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it.
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12 Feb 07
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04 Feb 07
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- Clearly explain what the article (or email) is about in terms that relate to the user. Microcontent should be an ultra-short abstract of its associated macrocontent.
- Written in plain language: no puns, no "cute" or "clever" headlines.
- No teasers that try to entice people to click to find out what the story is about. Users have been burned too often on the Web to have time to wait for a page to download unless they have clear expectations for what they will get. In print, curiosity can get people to turn the page or start reading an article. Online, it's simply too painful for people to do so.
- Skip leading articles like "the" and "a" in email subjects and page titles (but do include them in headlines that are embedded within a page). Shorter microcontent is more scannable, and since lists are often alphabetized, you don't want your content to be listed under "T" in a confused mess with many other pages starting with "the".
- Make the first word an important, information-carrying one. Results in better position in alphabetized lists and facilitates scanning. For example, start with the name of the company, person, or concept discussed in an article.
- Do not make all page titles start with the same word: they will be hard to differentiate when scanning a list. Move common markers toward the end of the line. For example, the title of this page is
Microcontent: Headlines and Subject Lines (Alertbox). - In email sent from your website, make the "From" field clarify the customer relationship and reduce the appearance of spam or anonymous intrusion (but don't use the name of the customer service rep. unless the user has actually established a relationship with that person: mail from unknown people also has a tendency to be deleted and will be harder for users to find in a search).
Guidelines for Microcontent
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03 Feb 07
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12 Jan 07
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07 Jan 07
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31 Dec 06
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18 Dec 06
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07 Dec 06
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03 Dec 06
Nathan ReinFrom 1998, but still valuable: tips on writing good "microcontent," i.e. headlines, subject lines, titles. Also applicable to things like the short page summaries used in CM, del.icio.us, or elsewhere. Focus is on getting people to click through, but valu
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20 Nov 06
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28 Oct 06
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02 Oct 06
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11 Sep 06
Wytze KoopalMicrocontent: How to Write Headlines, Page Titles, and Subject Lines
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07 Aug 06
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Guidelines for Microcontent
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06 Aug 06
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03 Aug 06
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15 Jul 06
Jay Dugger"Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it."
design language reference to-read someday-perhaps web wiki work writing
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07 Jul 06
microbe Y.Tips for proper title and subject lines
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28 Mar 06
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19 Mar 06
keven lw���������microcontent���microformat���������������������������������������������������
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11 Apr 05
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Microcontent: How to Write Headlines, Page Titles, and Subject Lines
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04 Mar 05
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12 Feb 05
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09 Dec 04
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09 Nov 04
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Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it.
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12 Oct 04
Public Stiky Notes
Page Comments
clarity: you get 40-60 characters to explain your macrocontent. Unless
the title or subject make it absolutely clear what the page or email is
about, users will never open it."
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