This link has been bookmarked by 72 people . It was first bookmarked on 14 May 2007, by Carlo E. T Oliveira.
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pooja kondhiaHow to use the inverted pyramid when writing online news
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Journalists have long adhered to the inverse approach: start the article by telling the reader the conclusion ("After long debate, the Assembly voted to increase state taxes by 10 percent"), follow by the most important supporting information, and end by giving the background. This style is known as the inverted pyramid for the simple reason that it turns the traditional pyramid style around. Inverted-pyramid writing is useful for newspapers because readers can stop at any time and will still get the most important parts of the article.
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On the Web, the inverted pyramid becomes even more important since we know from several user studies that users don't scroll,(*) so they will very frequently be left to read only the top part of an article. Very interested readers will scroll, and these few motivated souls will reach the foundation of the pyramid and get the full story in all its gory detail
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Fundamental Guidelines for Web Usability
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kiirja paananenInverted Pyramids in Cyberspace
Frames: Just say No!
This succinct introduction is an example of the inverted pyramid style: starting with the conclusion. If I wanted to write a column about frames I would continue with one or two examples of why frames suck (can't bookmark or print a view) and conclude with a discussion of the fundamental issues (frames impair the user's navigation and break the fundamental user model of the Web as being composed of unitary pages). -
29 Jun 11
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pyramid
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inverted pyramid
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inverted pyramid
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start the article by telling the reader the conclusion
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inverse approach
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Journalists
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ournalists have long adhered to the inverse approach: start the article by telling the reader the conclusion ("After long debate, the Assembly voted to increase state taxes by 10 percent"), follow by the most important supporting information, and end by giving the background. This style is known as the inverted pyramid for the simple reason that it turns the traditional pyramid style around. Inverted-pyramid writing is useful for newspapers because readers can stop at any time and will still get the most important parts of the article.
On the Web, the inverted pyramid becomes even more important since we know from several user studies that users don't scroll,(*) so they will very frequently be left to read only the top part of an article. Very interested readers will scroll, and these few motivated souls will reach the foundation of the pyramid and get the full story in all its gory detail.
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30 Jun 10
Carla CasilliOne of the occupational hazards of getting a Ph.D. is a distinct predilection for the traditional pyramid style of exposition: starting with the foundation and gradually building to the conclusion. Most research papers and engineering reports open with a
content design howto invertedpyramid reference usability ux web writing internet tips Delicious
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Journalists have long adhered to the inverse approach: start the article by telling the reader the conclusion ("After long debate, the Assembly voted to increase state taxes by 10 percent"), follow by the most important supporting information, and end by giving the background. This style is known as the inverted pyramid for the simple reason that it turns the traditional pyramid style around. Inverted-pyramid writing is useful for newspapers because readers can stop at any time and will still get the most important parts of the article.
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On the Web, the inverted pyramid becomes even more important since we know from several user studies that users don't scroll,(*) so they will very frequently be left to read only the top part of an article.
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In other words, the Web is a linking medium and we know from hypertext theory that writing for interlinked information spaces is different than writing linear flows of text. In fact, George Landow, a Professor of English literature, coined the phrases rhetoric of departure and rhetoric of arrival to indicate the need for both ends of the link to give users some understanding of where they can go as well as why the arrival page is of relevance to them.
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Scott Le DucInverted Pyramids in Cyberspace
writing usability web content webdesign howto design tips webwriting
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Journalists have long adhered to the inverse approach: start the article by telling the reader the conclusion ("After long debate, the Assembly voted to increase state taxes by 10 percent"), follow by the most important supporting information, and end by giving the background. This style is known as the inverted pyramid for the simple reason that it turns the traditional pyramid style around. Inverted-pyramid writing is useful for newspapers because readers can stop at any time and will still get the most important parts of the article.
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On the Web, the inverted pyramid becomes even more important since we know from several user studies that users don't scroll,(*) so they will very frequently be left to read only the top part of an article.
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Dolores PortalatinInteresting article on writing online
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Bradley DilgerJakob Nielsen | Why journalistic writing style is best for the web
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