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saved by9 people, first bywindspy on 2006-06-24, last bytsefey on 2008-07-23

  • Of course, there are many ways to watch and many tricks to running an optimal user test or field study. But ultimately, the way to get user data boils down to the basic rules of usability:


    • Watch what people actually do.
    • Do not believe what people say they do.
    • Definitely don't believe what people predict they may do in the future.
    Say, for example, that 50% of survey respondents claim they would buy more from e-commerce sites that offer 3D product views. Does this mean you should rush to implement 3D on your site? No. It means that 3D sounds cool.
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