This link has been bookmarked by 5 people . It was first bookmarked on 26 Nov 2006, by Jackie.
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08 Feb 08
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09 Jan 07
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08 Jan 07
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- Find out about store sales/product discounts: 51%
- Download coupons: 51%
- Search for gift ideas: 47%
- Buy products: 29%
- Post or view videos: 20%
- Read or write product review on blog: 18%
- None of the above: 12%
How consumers responded to the survey question: "If the following were available on a social-networking website, which would you likely do this holiday season?"
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26 Nov 06
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Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers.
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The online survey of 1,098 consumers was done earlier this month by Opinion Research.
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Critical to commerce on social sites would be a "soft sell" that doesn't feel overly commercial,
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Assuming that can be accomplished, there's nothing more effective than the word-of-mouth marketing that takes place on social-networking sites, he says. "It's the trust factor."
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People who go to them would buy things, but none offers the option in a major way, says Brian Kardon, chief strategy officer at Forrester. Revenue from sales on the sites could be worth billions of dollars, Kardon says — potentially more than ad revenue. Ad spending on social-networking sites is now about $350 million a year and could grow to $2.5 billion by 2010, projects researcher eMarketer.
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The big social-networking sites now rely on ad revenue for most of their income. But they're popular with younger consumers, a huge e-tailing revenue base, who now frequent hip fashion and electronics sites or even Amazon.com to buy online.
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The networking sites "provide some of the most powerful word-of-mouth-marketing opportunities there have ever been
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The dollars available: $211.4 billion will be spent for online purchases this year, including travel, according to Shop.org, part of the National Retail Federation
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