2. Endorsements. When an electronic communication might give the impression that the author's endorsement represents an endorsement by the University, the communication must include an explicit disclaimer. Campus guidelines should provide means of meeting this requirement concerning implied endorsements. Among other alternatives, they may: i) provide specifications for a context that makes a disclaimer unnecessary for a particular electronic communications service; ii) provide for a common disclaimer that can be shared by users of an electronic communications service; or iii) suggest the wording of a disclaimer to be included by the author, e.g. "References or pointers to non-University entities do not represent endorsement by the Regents of the University of California."
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