This link has been bookmarked by 1 people . It was first bookmarked on 13 May 2008, by Gonzalo Martin.
-
13 May 08
-
The subjects ranged from why NBCU no longer considers ratings the chief factor in determining whether a show stays on the air and the complexities of the sales process
-
Yes, they are, because it’s no longer just about the 30-second commercial. It’s about advertisers being part of the program. It’s about the digital extension. It’s about the premiere episode. You have to do 10 more things for the same amount of dollars.
-
We’re in an era where—we’ve made a commitment to our advertisers to a schedule
-
Advertisers have an expectation. It’s not just about the ratings anymore. It’s about our relationship with our advertisers and what their expectations are. That doesn’t mean that we won’t change schedules. Of course we’ll change schedules if we have to, because it remains an inexact science. But we’re not going to knee-jerk change schedules just because the ratings aren’t what somebody else expected them to be. It’s really not just about the ratings anymore. It doesn’t mean the ratings aren’t still important.
-
We want to have great shows. We think we do with “Heroes,” and “Law & Order: SVU” and “The Office” and “30 Rock” and “Friday Night Lights,” you know, up and down the line. But we’re managing for margin, not for ratings.
-
It’s not determined by the size of the ratings, because the size of the ratings of a show we cannot afford is not going to do us any good anymore
-
Then on the international side is really where we see great opportunity, our cable channels around the world. By the end of this year we’ll have almost 100 networks, 100 channels around the world. We see growth coming out of that sector.
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.