This link has been bookmarked by 49 people . It was first bookmarked on 31 Jul 2006, by Kevin Wen.
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No, this is not about a new niche generation of youngsters born between March 12, 1988 and April 24, 1993; the C stands for CONTENT, and anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend.
So what is it all about? The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.
The two main drivers fuelling this trend? (1) The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out. (2) The manufacturers of content-creating tools, who relentlessly push us to unleash that creativity, using -- of course -- their ever cheaper, ever more powerful gadgets and gizmos. Instead of asking consumers to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce, and to participate.
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25 Mar 07
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Creativity: let's face it, we're all creatives, if not artists! (Notice we didn't say talented artists ;-). And as creativity normally leads to content, the link with GENERATION C is obvious. Which then brings us to Casual Collapse: the ongoing demise of many beliefs, rituals, formal requirements and laws modern societies have held dear, which continue to 'collapse' without causing the apocalyptic aftermath often predicted by conservative minds. From women's rights to gay marriage to not wearing a tie to work if you don't feel like it!
What does this have to do with GENERATION C? Well, as a new generation of parents is slowly abandoning its obsession with children becoming doctors, lawyers or business executives, they are realizing that creative careers are not necessarily a dead-end road to poverty and family scandal. Creativity is about to be unleashed full force, following a classic Casual Collapse path to mainstream acceptance.
In fact, as Richard Florida, professor of Regional Economic Development eloquently argues in his book 'The Rise of the Creative Class', a society in which the creative ethos is increasingly dominant is already emerging, with tens of millions of professionals in the US, Europe and Asia leading the way.
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16 Aug 06
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Adam CroweThe GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.
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10 Aug 06
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30 Jun 06
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"C stands for CONTENT, and anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend."
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14 May 06
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So what is it all about? The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. If we link this to GENERATION C, we'll see a shift from straight forward consumption to customization, or even co-production.
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So what is it all about? The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. If we link this to GENERATION C, we'll see a shift from straight forward consumption to customization, or even co-production.
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So what is it all about? The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. If we link this to GENERATION C, we'll see a shift from straight forward consumption to customization, or even co-production.
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16 Mar 06
Marco MazzeiGenerazione C, la generazione dei contenuti
advertising blog consumer innovation marketing media research technology web2.0 future newsletter
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tarkowskithe C stands for CONTENT, and anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend.
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04 Aug 04
Triple Entendre<blockquote><p><i>The GENERATION C phenomenon captures the tsunami of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. </i></p></blockquote>
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11 Oct 99
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