This link has been bookmarked by 89 people . It was first bookmarked on 30 May 2012, by Simeon Spearman.
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Able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences, these consumers increasingly appreciate brands that push the boundaries.
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Brands that want to up their maturity levels should think about becoming DEMANDING BRANDS. Forget putting the customer first, don’t just ask nicely, it’s time to take the pro-active step of demanding customers take painful-but-much-needed actions, with you setting the right example, of course.
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Start by being brutally honest
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08 Jul 13
Wessel van RensburgTrendwatching's briefings are shockingly good: http://t.co/oyiUrxiEJ1 worthwhile reading for marketers of all stripes
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22 May 13
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served best than anywhere else
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PREchase the innovations they want
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Aldo De MartelaereSubscription needed to get access to the Trend Report and to the industry trend reports.
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Jonathan GipsonExcellent mini-trend guide to reference
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12 Sep 12
nowherefasttrendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas.
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Think TellCITYSUMERS | The hundreds of millions (and growing!) of experienced and sophisticated urbanites*, from San Francisco to Shanghai to São Paulo, who are ever more demanding, more open-minded, but also more proud, more connected, more spontaneous and more tr
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01 Dec 10
sarahachard1. RANDOM ACTS OF KINDNESS2. URBANOMICS
3. PRICING PANDEMONIUM
4. MADE FOR CHINA (IF NOT BRIC)
5. ONLINE STATUS SYMBOLS
6. WELLTHY
7. SOCIAL-LITES AND TWINSUMERS
8. EMERGING GENEROSITY
9. PLANNED SPONTANEITY
10. ECO SUPERIOR
11. OWNER-LESS -
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Tuija Aalto"Think new manifestations of status. Or Web n+1. Or the ongoing move from consumption to participation. About the latter: GENERATION C(ASH) is going to be big, massive, ubiquitous AND humongous in 2007"
advertising blogging community content crowdsourcing customer design innovation web2.0 technology
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indraadnanAgain an idea whose time has come: watch this space for the B the Change Space.
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