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www.treehugger.com/...s-gardening-grun-eco-shoes.php - Cached - Annotated View

Johannes Kleske's personal annotations on this page

jkleske
Jkleske bookmarked on 2008-04-28 adidas grün green sneaker trainers greenwashing guerillagardening marketing

Richard Reynolds, Initiator von Guerilla Gardening, zur Kampagne von adidas zu ihrer Grün-Linie.

  • If Adidas's campaign really does encourage people to transform neglected patches of land with plants in a way that enhances the environment then their fake documentary, their silly art commissions and their pushy manners will not matter one jot. My concern, and my reason for blabbering on here, is that their big marketing mish-mash makes guerrilla gardening a mish-mash and so confuses those who might otherwise get involved in transforming land for good (whether they wear new trendy eco shoes or traditional rubber wellingtons while they do it).

This link has been bookmarked by 1 people . It was first bookmarked on 28 Apr 2008, by Johannes Kleske.

  • 28 Apr 08
    jkleske
    Johannes Kleske

    Richard Reynolds, Initiator von Guerilla Gardening, zur Kampagne von adidas zu ihrer Grün-Linie.

    adidas grün green sneaker trainers greenwashing guerillagardening marketing

    • If Adidas's campaign really does encourage people to transform neglected patches of land with plants in a way that enhances the environment then their fake documentary, their silly art commissions and their pushy manners will not matter one jot. My concern, and my reason for blabbering on here, is that their big marketing mish-mash makes guerrilla gardening a mish-mash and so confuses those who might otherwise get involved in transforming land for good (whether they wear new trendy eco shoes or traditional rubber wellingtons while they do it).