"The move toward social media is as big a change as Gutenberg and the printing press," said Karl Long, a product manager at Nokia. "Social media is the ability for anyone to publish anything without any cost."
Panelists said the social media sites are changing communications.
The panelists said businesses are beginning to recognize the benefits of having conversations with consumers.
businesses can learn from young people who create their own sites.
Social media can be used to create word-of-mouth advocacy for products or services,
real estate agents, for instance, are using Web sites that include reviews from clients after their homes have been sold.
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