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saved by22 people, first byifarmer Farmer on 2009-01-04, last byGabriela Grosseck on 2009-01-04

  • Herb H
  • Catherine Ford
    • Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends.
    • Here are 6 free social search tools that may help small businesses make their initial foray into searching the social web more productive while keeping costs to a minimum.  
    • Delver is a “socially connected” search tool in alpha, that is based on your friends influence on content, i.e. drawing upon the “wisdom of crowds” to filter the universe of search content. You first identify your social profiles and can then add more specific information to then identify your own social graph. Facebook is emphasized. Search results are then influenced by your network.  If Google ever buys Facebook then this service might be an attractive target.
    • a social media search tool by Joe Hall that allows users to search for conversations around topics of interest. 
    • socialmention allows you to search a term on specific categories of the social web including:  Blogs, Microblogs, Bookmarks, Comments, Events, Images, News, Video or All. There’s also a Social Rank score based on the number of mentions every 4 weeks and you can subscribe to search results via RSS.
    • Bloglines, Digg, Google Blog Search, YouTube, Topix, Sphere, Yahoo Answers, Flickr and Delicious
    • OneRiot is a bit like Delver in that it uses your social network to influence the search universe for your query but takes heavy consideration of what’s currently popular within your network when sorting search results.  Topics that are “emerging” or “surging” are indicated as such in the search results. OneRiot is alpha at the moment, but has promise.
    • From a marketing standpoint, social search tools like those above create additional content and marketing opportunity discovery options for real-time situations, that most standard search engines can’t compete with.
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