This link has been bookmarked by 20 people . It was first bookmarked on 09 May 2008, by Eric Holter.
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Adam VincenziniFrom the vault: 10 good reasons why brands monitor social media http://bit.ly/cBlwba via @toprank
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Marisa TomaSocial media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an important to-do for any brand owner. And monitoring social media does not just mean blogs. It should include video and image sharing sites and microblogging sites like Twitter, along with opinion and discussion forums.
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