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This link has been bookmarked by 1 people . It was first bookmarked on 26 Oct 2009, by Sarah Horrigan.

  • 26 Oct 09
    sarahhorrigan
    Sarah Horrigan

    Russell Stannard, a THE Award winner for his work with ICT, offers practical tips on how to increase the visibility of a website with your open education resources

    There is nothing new about the idea that open education resources could be an effective way of marketing courses in higher education. The strategy has been part of the internet since Day One. You offer free materials, people consume the content, and then they come back for more.

    What has changed is that there is now so much content on the web that your offering might never be found. This is not a problem for the big players in the open education resources game because they have the clout to get the message out there. So I wasn’t surprised to read that the 10,000 hours of content released by The Open University had led to 5 million visitors to the institution’s site and an extra 10,000 registrations. But what about the open education resources content from just one course at one university?

    eyes THES THE OER resources sharing content highereducation elearning online education NTUSHARE