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It's a Brand-You World -- Printout -- TIME - The Diigo Meta page

www.time.com/...0,8816,1552028,00.html - Cached - Annotated View

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debranding
Debranding bookmarked on 2009-09-28 personal branding usa
  • the growing field of personal-brand consultants, who help people pitch themselves in the job market and the dating arena. Part life coaching, part management consulting, personal branding applies the language, philosophies and strategies of Madison Avenue to the brand that is you.
  • Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging--and easily defined--image. Companies and celebrities have been doing it for years. Now it's the average guy's turn. "For a long time, parents discouraged their children from worrying about what others think. They didn't realize how shortsighted and stupid that was," says Mark Leary, a social psychology professor at Duke University who studies impression management. "We need other people to think well of us."
  • "The majority of kids coming out of college are essentially generic,"
    • debranding
      Debranding on 2009-10-02
      Firts run them through an educational system, that make them generic. Then offer them a mould where their liguified identities can take form.
      Perfidious and still subtle.
  • "They need key brand attributes and to be able to talk about them to employers."

This link has been bookmarked by 2 people . It was first bookmarked on 08 Aug 2008, by someone privately.

  • 28 Sep 09
    debranding
    Kris

    personal branding usa

    • the growing field of personal-brand consultants, who help people pitch themselves in the job market and the dating arena. Part life coaching, part management consulting, personal branding applies the language, philosophies and strategies of Madison Avenue to the brand that is you.
    • Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging--and easily defined--image. Companies and celebrities have been doing it for years. Now it's the average guy's turn. "For a long time, parents discouraged their children from worrying about what others think. They didn't realize how shortsighted and stupid that was," says Mark Leary, a social psychology professor at Duke University who studies impression management. "We need other people to think well of us."
    • 2 more annotations...

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