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Jeffrey Lux5 Important Web Video Lessons for Small Business Owners
Posted: 14 Nov 2009 03:13 PM PST
video-cameraThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
There are 25 billion videos watched each month in the US alone. That’s billion, with a “B.” So it should be no surprise that web video offers an important opportunity for small businesses to connect with a wider audience. For small business owners, online video represents a chance to reach thousands or potentially millions of people using a relatively simple and inexpensive format. All it takes is a video camera and a little time, and your message could very quickly be spread to a large number of new customers.
As with anything, it pays to look at those who have come before and learn from what they’ve done. Here are five successful uses of web video for business and the key point that you can take away from each
1. Mattress Dominoes World Record Attempt
Benson’s for Beds, comes the “Mattress Dominoes World Record Attempt” video, which has racked up around 700,000 views. In the video, which is a lengthy single shot with no cuts, Benson’s employees form a human-and-mattress dominoes chain that extends throughout their entire warehouse. The video is playful, has a humorous ending, and makes Benson’s for Beds seem like a great place to work — just the kind of place you’d feel good about spending money with as a consumer.
The “Mattress Dominoes” video certainly took some planning and I wouldn’t be surprised if it took a few tries to get it right, but what’s great about it is that Benson’s created their viral video by using materials that were native to them. They didn’t set out to try doing anything fancy; they made a statement using the products they work with every day in their warehouse.
Lesson: Get creative with what you have.
2. Giant Stuffed Snake
The “Giant Stuffed Snake” video is, quite literally, a hand held video of a very large -
Susan SherwinIt mentions the Facebook game Farm Ville
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