This link has been bookmarked by 7 people . It was first bookmarked on 10 Jul 2008, by Bertrand Duperrin.
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11 Jun 09
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06 Mar 09
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06 Dec 08
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Michel BauwensI'm finding that there is a lot of confusion between the concept of social media and the concept of community. They are often used interchangeably and they are not the same thing. Social media can help foster communities but social media can be limited to
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01 Dec 08
peir ricLes médias sociaux ne sont pas des communautés. Pour qu'il y ait communauté, ilfaut un continuum, un groupe de personnes fortement investit sur la durée. Il faut des buts communs et non uniquement des contenus. Une communauté favorise les conversations multiples et variées. Il y a interaction entre les différents membres transversalement. Des leaders émergent naturelmlement promus sur leurs seules qualités et non hiérarchiquement. Pour les entreprises, 2 solutions : faire remonter le buzz (et c'est du media social) ou fédérer une comunautés.
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31 Jul 08
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10 Jul 08
Bertrand DuperrinThere are two opportunities for enterprises then. 1 - to use social media to enable conversations and get a better idea of how constituents respond to specific content, initiatives, goals. This is much easier both to understand and implement. 2 - to create communities that extend their capabilities and engage their constituents in richer ways that results in higher retention, lower risk, increased ROI, and faster operational capacity. Communities have enormous strategic benefits to companies but require considerable investment (in resources, time, and tools) and are difficult to implement because they have a significant impact on business processes.
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