When asked if anyone can make money selling a desktop Linux, Shuttleworth was blunt and candid. "No. I don't think anybody can. And that is a good thing." The revenue model that Shuttleworth had when he created the Ubuntu project and the Canonical support organization was to give away the software and patches and rely on tech support and other services that are required by some users and businesses to generate the revenues that give people at Canonical their jobs.
"It is at the heart of our philosophy to not make money on the desktop." And in this, Shuttleworth believes that Canonical is on the leading edge of the software industry, and that all software suppliers - including Microsoft - will have to shift away from licensing bits to selling services to make their daily bread. ®
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