PR Campaign Delivers Greater Return on Investment Than Pay-Per-Click Advertisi... - The Diigo Meta page

• 18 Apr 06
  

  Maggie Tsai

  marketing pr

  • sults of this research were definitely unexpected and fascinating for us to analyze,” said Flint McGlaughlin, director of MEC Labs. “It proves that there is a place for both PPC advertising and public relations in online marketing campaigns. It’s eye-opening to think that there are a lot of companies out there misguidedly using all of their marketing dollars on PPC when they should ma
  • public relations campaigns can cost less and deliver better returns on investment (ROI) than pay-per-click (PPC) advertising campaigns
  • news releases created significant spikes in site traffic and helped to create a five-fold increase in the number of incoming links
  • news releases covering various topics that were sent out over professional and free newswire services. MEC tracked the direct incoming traffic and backlinks on its site as well as the interview opportunities that resulted from each press release. It also compared the average cost per visit associated with each news release versus both the cost per visit associated with its average optimized PPC campaign and the cost per click for relevant targeted keywords in Google

  2 more annotations...

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.