Imagine progressive organizations making smart deals with a variety of providers
to carry this content deep in the heart of the digital distribution
system. Imagine nimble, creative enterprises willing to experiment with
new business models. Imagine having the courage to go beyond foundation
grants and pledge drives and becoming adept at paying your own way.
Imagine developing socially responsible advertising that respects personal
privacy, is transparent about how data is collected and used, allows
consumers to opt out of immersive experiences, fosters independent
identity, builds community and supports social justice.
