Imagine progressive organizations making smart deals with a variety of providers to carry this content deep in the heart of the digital distribution system. Imagine nimble, creative enterprises willing to experiment with new business models. Imagine having the courage to go beyond foundation grants and pledge drives and becoming adept at paying your own way. Imagine developing socially responsible advertising that respects personal privacy, is transparent about how data is collected and used, allows consumers to opt out of immersive experiences, fosters independent identity, builds community and supports social justice.
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