All Annotations of The Long Tail: Social Networking is a feature, not a destination[Preview]

saved by5 people, first byAndrew Weber on 2007-09-28, last byJonathan Duke on 2008-06-25

• elements of social networking is something all good sites should have, not just dedicated social networks. And that suggests a very different strategy--social networking as a feature, not a destination.
• social networking as a feature, not a destination.
• (BTW, by "social networking" I'm not including basic "chat amongst yourself" stuff like comments, wikis and voting. Instead, social networking to me means the tracking of individual preferences and behavior and giving users the ability to draw upon implicit or explicit connections between them and other users to do something useful).
• 
• I'm sure huge and generic social networking destinations will continue to do well, but I'm placing my bet on the biggest impact coming when social networking becomes a standard feature on all good sites, bringing community to the granular level where it always works best.