it sends an SMS to its customers when they are approaching their credit limits to save them embarrassment when they try to make a purchase they can’t afford, and also to spare them unwanted overdraft fees.
“In early 2007, the bank estimated that the SMS program had saved customers around £32 million in overdraft fees. The program has proven so popular that other banks in the UK, such as Nationwide, have begun to follow suit.”
“Don’t make technology your obsession, make connecting with your customers and staff your obsession. If technology helps you do this, and it can, then use it.”
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