All Annotations of The Hindu Business Line : High-tech can be high-touch[Preview]

saved byBill H on 2008-07-07

• it sends an SMS to its customers when they are approaching their credit limits
  to save them embarrassment when they try to make a purchase they can’t afford,
  and also to spare them unwanted overdraft fees.

• “In early 2007, the bank estimated that the SMS program had saved customers
  around £32 million in overdraft fees. The program has proven so popular that
  other banks in the UK, such as Nationwide, have begun to follow suit.”

• “Don’t make technology your obsession, make connecting with your customers and
  staff your obsession. If technology helps you do this, and it can, then use it.”