This link has been bookmarked by 1 people . It was first bookmarked on 03 May 2007, by Wesley Shu.
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03 May 07
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Just compare Boeing, who adopted wikinomics principles to make its 787 Dreamliner versus Airbus, that didn't. It may be that you can no longer design and create a new jumbo aircraft the old way
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The smartest companies see a phenomenon like Linux and they embrace it, as IBM has done. They discover Second Life and jump in, like Wells Fargo did. They discover tools like wikis, that enable their own staff to work across organizational silos and, like Best Buy, they transform the way they collaborate.
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Boeing co-innovated the 787 Dreamliner with thousands of partners around the world in a mind-boggling, peer-oriented ecosystem.
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a mutual fund (www.marketocracy.com), a peer-to-peer lending system (www.zopa.com), designer t-shirts (www.threadless.com) or other physical goods (www.cambrianhouse.com)
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Sugar CRM
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All this sets the stage for the really big one in 2007 — an economic revolution.
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On February 4, TV viewers of this years' Superbowl watched a Frito Lay advertisement that was created and chosen by its customers on the Internet.
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This month, Wikipedia will become 12 times larger than Britannica, but with the same quality
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the losers launched Web sites. The winners launched vibrant communities
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they use Web services to create platforms for people to self organize and co-create with their peers
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This is the first generation to grow up in the digital age
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Our research suggests that they process information differently than their boomer parents — their brains are wired differently. Further, this is the first time in human history when children are the authorities on something really important.
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This is an unusual time in business history when four new developments are combining to create a perfect storm for change:
• web 2.0;
• the rise of the net generation;
• a social revolution; and finally, the big one;
• an economic revolution where the ways that firms orchestrate capability is changing.
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