When Bill Cobb, eBay’s head of North American operations, announced the changes he admitted that ‘the biggest issue with the system is that buyers are more afraid than ever to leave honest, accurate feedback because of the threat of retaliation.’
Patti Waldmeir was sad that ‘the company has basically admitted that the cybersouk model does not work: buyers did not tell the truth about sellers, and sellers did not tell the truth about buyers. And in a market where traders lie, the trust that is so central to online commerce cannot flourish’
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