This link has been bookmarked by 3 people . It was first bookmarked on 22 Sep 2009, by Claudia Scholz.
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Will Richardson"We’ll tee them up. Because the Trib’s focus is exclusively public policy, politics, and government, there’s nothing to distract us from the task at hand. Because we’re non-profit, we don’t have to sacrifice our mission at the altar of commercial considerations. Because we’re nonpartisan, we’ll give you the straight skinny—the facts—without an agenda or bias. Because we work for you, the people of Texas, not shareholders or other corporate overlords, we’ll never get our priorities out of whack.
Beyond that, what will differentiate us from other media is our voice (strong, clear, authorial, magazine-like in our love of a good narrative), our innovative use of technology (how we present our reporting will be as much a measure of our success as what that reporting uncovers), our ambition (couldn’t be higher), and our willingness to try new and risky things—even we ultimately fall flat. These days, many media organizations don’t have the luxury of giving their reporters permission to fail, because the cost of failure is too high to bear in difficult economic times. We have no such apprehensions. To the contrary, we’re operating with a “fail fast” mindset that allows our reporters and editors to think big, to think creatively and differently. If it doesn’t work out, no problem—move on to the next attempt to be great, to be the best."
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