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David Corkingsoaring cost of data storage - why is that?
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Cadbury has sold 70m Wispas since it reintroduced the bar in October after the Facebook campaign attracted 40,000 signatories. ...
"The book value of some social networks may be written down and some companies may fail altogether if funding dries up,'' said Paul Lee, Deloitte director of research for technology and telecommunications. "Average revenue per user for some of the largest new media sites is measured in just pennies per month, not pounds.
"This compares with a typical average revenue per user of tens of dollars for a cable subscriber, a regular newspaper reader or a movie fan.''
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The power of Facebook, and its members, in driving corporate decisions was
illustrated last year, when a campaign on the site led to Cadbury reversing
its decision to withdraw the popular Wispa chocolate bar. Cadbury has sold
70m Wispas since it reintroduced the bar in October after the Facebook
campaign attracted 40,000 signatories.
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Kevin LimFacebook founder finally finds a way to profit from its 150m members' private data.
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Tac AndersonI think this is a very interesting move by Facebook. Access to a social networks data and users for market research is obvious IMO and probably a really good move. It makes me wonder about what the future of marketing will be. Will all social networks turn into marketing and research companies?
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Carsten PötterFacebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases.
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