"The Future of Mobile Social Networking" by Kate Green (p.2) (MIT Technology Review)

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Lampertina bookmarked on 2008-06-02 mit_techreview local_news location_based_reminders locative_media mobile_city mobile_muse

P.2 of Kate Green's "the Future of Mobile Social Networking" - fascinating stuff.

Whrrl is most useful when members of the user's social network actively contribute reviews. This requires that the user's friends have smart phones--and the motivation to critique the places they go.
the biggest obstacle faced by services like Whrrl is privacy concerns.
Choudhury says that these first-generation services will likely be used by small groups of early adopters who are more aware than most of potential privacy risks and will push companies to confront them.
In the future, she suspects, location-based services will include more predictive features. For instance, instead of explicitly requiring you to write a review, the software might recognize how often you visit a restaurant and infer that it is a favorite.
"Eventually, I think that a whole lot of exciting technology will emerge that figures out how to reduce the burden on the user," Choudhury says. "There will always be the case where user input will be important, but when we find the sweet spot, that's when I think it will take off."

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