"The Future of Mobile Social Networking" by Kate Green (MIT Technology Review) - The Diigo Meta page

• 02 Jun 08
  

  Yule Heibel

  "IPhone users will soon be able to enjoy Whrrl, software that combines activity recommendations with real-time location data."
  
  This sounds very intriguing...

  location_based_reminders locative_media mobile_technology mobile_city mit_techreview local_news

  • The software enables something Pelago's chief technology officer, Darren Erik Vengroff, calls social discovery: using the iPhone's map and self-location features, as well as information about the prior activities of the user's friends, Whrrl proposes new places to explore or activities to try.

    
    

    "If you think about your day-to-day life and how you discover things around you and places to go, to a great extent the source of that information is your friends," Vengroff says. With Whrrl, a user can "look through the eyes of friends and see the places they find compelling." The software begins with the user's position on the iPhone's map and indicates a smattering of nearby establishments. If the user's friends have visited and rated these places, the software indicates that as well. The map also shows the positions of nearby friends who have enabled a feature that lets them be seen by others.

  • Whrrl may turn out to be the leading edge of a wave of new location-based applications. "I think we're going to see a lot of new players showing up in this space," says Kurt Partridge, a research scientist at the Palo Alto Research Center who works on a similar project called Magitti. "Part of the reason," he says, "is the universal availability of GPS or access to location, which hasn't been available to application writers before." The iPhone and Nokia's N95 phone are two examples of phones that provide location data to computer programmers. Google's forthcoming Android mobile operating system may also help push location-based applications onto the market.
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  • • Whrrl, which can also be downloaded onto BlackBerry Pearl, Curve, and Nokia N95 smart phones, is commonly compared to both types of service. But it differs from either in that it combines aspects of both. In addition, Vengroff explains, Whrrl has collected details on establishments in 17 cities, which allows the service to provide fine-tuned local search, letting the user narrow down the hunt for, say, a café to one that has outdoor seating and vegetarian options and is recommended by at least one friend.

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