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Bill HAs the industry evolves into technology driven businesses, an increasing number of companies are reaching a critical pain threshold in needing to control and manage their vast amounts of digital media assets. Technically speaking, a digital asset is any form of media that has been turned into a binary source. Digital assets, which for textile mills include everything from artwork, logos and photos to PowerPoint presentations, text documents and even e-mail, are proving to be valuable assets in terms of both productivity and company valuation. However, an asset is only an asset when you can find it, or you know that you have it in the first place.
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A Digital Asset Management application is simply a tool for organizing digital media assets for storage and retrieval.
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Desktop solutions represent the simplest type of DAM. They serve the needs of individual users using relatively small collections of content.
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A collaborative solution is the likely choice if your objective is sharing work-in-progress and finished media among a tightly knit group of co-workers.
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Process-oriented solutions focus on workflow, orbiting around a centralized database of project management information that allows a producer to assign, prioritize, and track a project's progress across the entire production team.
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Industry-centric solutions extend the sharing of an enterprise's media assets to suppliers, contractors, and other partners.
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Merchant-centric solutions for e-commerce enable an enterprise to serve a high volume of online customers who will browse and purchase media assets.
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The primary characteristic of media catalogs is the utilization of proxies, such as thumbnails, in an indexed database that can be quickly searched by keyword.
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In asset repositories the content itself is physically stored inside a secure database.
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