root.net - TechCrunch - The Diigo Meta page

• 13 Sep 07
  

  wsprivatebeta EDW

  arrington root startup techcrunch

  • 
  • I’m intruiged by Seth Goldstein’s Root.net, the first commercial application of the Attention Trust platform (see my Attention Trust posts here and here).

  • The core service leverages the Attention Trust Recorder, which can be installed by an internet user (currently firefox only). Root.net calls users “consumers”.

     

    The recorder tracks everything you do with your browser (it can be turned off at will, and root.net allows deletion of data you’ve recorded that you want to remove).
  • As a consumer you get two primary benefits - the ability to see your own data (see screen shot), and the ability to trade your data to other parties for some benefit - like more targeted advertising that you will actually find useful.

  2 more annotations...

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.