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Where The Monetizable Clicks Are: Digg's New Ads - The Diigo Meta page

www.techcrunch.com/...zable-clicks-are-diggs-new-ads - Cached - Annotated View

fulvius longhi's personal annotations on this page

fulvius
Fulvius bookmarked on 2009-10-19 ads monetize digg
  • As you can see in the first such ad, for the new Warner Brothers film Where The Wild Things Are, the movie studio picked three previously popular stories on Digg about the movie. Each already had several hundred diggs before the studio wrapped it in the ad unit. One of Digg’s weaknesses is that once a story is off the main homepage, the likelihood that anyone is ever going to see it again goes way, way down. But this is a way for Digg to surface older content, while giving them a huge incentive to do so: Advertiser money.

This link has been bookmarked by 1 people . It was first bookmarked on 19 Oct 2009, by fulvius longhi.

  • 19 Oct 09
    • As you can see in the first such ad, for the new Warner Brothers film Where The Wild Things Are, the movie studio picked three previously popular stories on Digg about the movie. Each already had several hundred diggs before the studio wrapped it in the ad unit. One of Digg’s weaknesses is that once a story is off the main homepage, the likelihood that anyone is ever going to see it again goes way, way down. But this is a way for Digg to surface older content, while giving them a huge incentive to do so: Advertiser money.