This link has been bookmarked by 54 people . It was first bookmarked on 30 Aug 2009, by Tim Harris.
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20 Sep 09
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18 Sep 09
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The implication is that 11% is a small number, but if we look deeper, it turns out that Twitter has a higher concentration of teens than Facebook.
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17 Sep 09
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Over the last few months everyone has weighed in on the question of “Why Don’t
Teens Tweet” — except, it would appear, teens. We recently ran a survey of
10,000+ US teens aged 13 – 17 to see if we could add anything new to the
question. As it turns out, the question itself is flawed. -
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To be sure, the truthiness
of the headline “Teens Don’t
Tweet” is persuasive. It really does feel true, and on one level it is: the vast
majority of teens don’t tweet. Of course, the vast majority of the adult
population doesn’t tweet either. -
The bottom line: Twitter actually skews more teen than the average site, and
much more teen than Facebook.Similarly, the teens who visit Twitter do so 5.2 times per month, more often
than users aged 25 – 44, who visit fewer than 5 times per month. -
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- Teens already update their status religiously on other sites like Facebook,
MySpace, and myYearbook. - Teens use MySpace to keep up with musicians and celebrities, which MySpace
differentiates on. - As a group, teens are not major consumers of news from any outlet, making
“staying current” a poor driver of mainstream adoption — though of course there
are exceptions. - Teens use both MySpace and Facebook to keep up with friends they know.
If we break down those top reasons one by one, a clearer picture emerges of
why Twitter is not more popular among teens. - Teens already update their status religiously on other sites like Facebook,
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Most teens don’t use Twitter because it doesn’t enable them to do anything they
can’t already do elsewhere, which is the same reason most adults don’t
use Twitter.
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14 Sep 09
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03 Sep 09
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02 Sep 09
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This guest post is written by Geoff Cook
, cofounder and CEO of social networking site myYearbook. Everything about Twitter is looking up these days, except for a few pesky uptime issues of course. But a number of recent reports also suggest teens are one demographic that just doesn’t seem to be embracing Twitter like the rest of us. So while I’m excited to see Robert Scoble proclaims that Twitter is worth a cool $10 billion, it might be a good idea to analyze a little data to try to understand why teens just don’t think Twitter is as rad as the rest of us.
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01 Sep 09
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Marion WaltonOver the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 [All MyYearbook users] to see if we could add anything new to the question. As it turns out, the question itself is flawed.
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31 Aug 09
Valentina DodgeThis guest post is written by Geoff Cook, cofounder and CEO of social networking site myYearbook.
twitter socialmedia youth web2.0 facebook YL tweet twittering
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Rem PalpittOver the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question. As it turns out, the question itself is flawed.
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M McBrideThe implication is that 11% is a small number, but if we look deeper, it turns out that Twitter has a higher concentration of teens than Facebook. You can see in the chart below that Facebook is only 9% teen, so Twitter is actually more teen than Facebook, which rightly has never been perceived as having a “teen problem.” Facebook has so many users that teens just can’t be that large a percentage of the service, by definition.
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Andrew Douchturns out they do. 11% of twitter users are teens... a higher number than for facebook.
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30 Aug 09
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Claude AlmansiThis guest post is written by Geoff Cook, cofounder and CEO of social networking site myYearbook. Everything about Twitter is looking up these days, except for a few pesky uptime issues of course. But a number of recent reports also suggest teens are one demographic that just doesn’t seem to be embracing Twitter like the rest of us. So while I’m excited to see Robert Scoble proclaims that Twitter is worth a cool $10 billion, it might be a good idea to analyze a little data to try to understand why teens just don’t think Twitter is as rad as the rest of us.
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Peggy GeorgeThis guest post is written by Geoff Cook, cofounder and CEO of social networking site myYearbook. Everything about Twitter is looking up these days, except for a few pesky uptime issues of course. But a number of recent reports also suggest teens are one demographic that just doesn’t seem to be embracing Twitter like the rest of us. Here is some more info on the panel of teens we surveyed. We don’t claim the 10,000+ survey results represent the definitive survey of teens in the US. We do, however, claim that our users look very much like the users of other social networks and that our audience overlaps significantly with MySpace, Facebook, and Twitter, and that the insights of myYearbook teens may be useful to this analysis.
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Anne BubnicOver the last few months everyone has weighed in on the question of “Why Don’t Teens Tweet” — except, it would appear, teens. We recently ran a survey of 10,000+ US teens aged 13 – 17 to see if we could add anything new to the question.
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The implication is that 11% is a small number, but if we look deeper, it turns out that Twitter has a higher concentration of teens than Facebook. You can see in the chart below that Facebook is only 9% teen, so Twitter is actually more teen than Facebook, which rightly has never been perceived as having a “teen problem.” Facebook has so many users that teens just can’t be that large a percentage of the service, by definition.
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Nielsen also suggested that “Teens Don’t Tweet” in a report that was destined to become a trending topic on Twitter itself. Almost as quickly as it came out, a number of bloggers, including Danah Boyd, debunked the study for charting the age group 2 – 24 and yet drawing conclusions about teens, noting there are not too many 2-year-olds on Twitter.
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As it turns out, teens actually tweet more than the general population, prompting Silicon Valley Insider to say yesterday, “Kids Don’t Hate Twitter Anymore
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